MDCE adds Seth Mattison Award Breakfast keynote

Organizers of 2016 Marine Dealer Conference & Expo have added a third keynote address to the event’s educational agenda, hiring Seth Mattison – founder and Chief Movement Officer of FutureSight Labs – to deliver a high energy presentation on “The New World of Work.” The keynote will cover the challenges of workforce trends and generational dynamics and demonstrate ways boating industry professionals can rethink how they work in and lead their businesses.

This all-new offering, which will kick off the 2016 MDCE Awards Breakfast on Thursday, Dec. 8, is designed to provide marine retailers with key strategies to adapt to today’s fast-changing workplace.

“Not only is the boating industry’s workforce moving toward greater diversity with four generations in the business, but the rigid leadership models we’ve come to count on for centuries are no longer reliable and, in many instances, even considered relevant,” Mattison said. “I’ll show attendees how to recognize, understand, value, and ultimately tap into the power of these changes in order to gain a game-changing advantage.”

The Awards Breakfast, sponsored by Regal Marine, begins at 7:30 a.m. on the final day of the event and includes the announcement of more than a dozen marine industry scholarships and awards.

“The MDCE Awards Breakfast is where we recognize marine industry excellence and promote continuous growth and improvement through training and education,” said Liz Walz, vice president of the Marine Retailers Association of the Americas, which co-produces MDCE alongside Boating Industry magazine. “None of that is possible without a strong workforce and adaptable leaders, which is why we chose this topic for the breakfast.”

Seth Mattison’s MDCE keynote presentation is the third to be announced so far this year. Other keynote speakers include Josh Linkner, who was selected to deliver the 2016 MDCE Opening Keynote Presentation on retail innovation, and Sam Dantzler, who will end the conference with a powerful Closing Keynote address on change.

“Each year, we work hard to add fresh value to MDCE, and incorporating a third keynote in this year’s conference will give the number of takeaways marine retailers can bring back to their dealership a big boost,” Jonathan Sweet, editor-in-chief of Boating Industry magazine, said.

MDCE attracted a total of 1,147 marine industry professionals in 2015, one of its largest audiences to date. Building on that momentum, early retail registrations for the 2016 conference – which will take place at the Orange County Convention Center in Orlando – have already set a new record. This, coupled with its Dec. 5-8 date range – three weeks later than the event’s traditional time frame – has put MDCE 2016 on track to see its highest attendance to date.

Retailers who register for MDCE 2016 before the Sept. 23 Early Bird Deadline save $25 off standard rates; MRAA members save an additional $75. Learn more and register at

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