Regulator Marine announces new director of sales and marketing

Joan Maxwell, president and co-founder of Regulator Marine Inc., announced the appointment of Keith Ammons as director of sales and marketing. Ammons has consulted for Regulator Marine for the past three years, playing a major role in the company’s international expansion in Australia and Panama, among other areas, and working with the dealer network to drive product education and expertise in market.

“We are thrilled to welcome Keith in house as Regulator’s director of sales and marketing,” said Maxwell. “Keith’s dedication to consistently elevating the Regulator brand provides incredible value as we continue to drive the center console sportfishing market to new heights.”

Ammons has a long history in the marine industry, including various positions with the National Marine Manufacturers Association (NMMA). As National Spokesperson for NMMA’s Discover Boating, he has traveled the country to educate the masses on the benefits of boating. In addition to his past 14 years in the marine industry, Ammons gained crucial experience and knowledge in event marketing while working with clients including NASCAR, Panasonic, AT&T, and CBS Television Network.

For more information on Regulator Marine, visit

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