MDCE opens call for marine retail case studies

Organizers of the Marine Dealer Conference & Expo are asking dealers to respond to their call for dealer case studies, which will close on Friday, April 29.

“In response to MDCE attendees’ requests for more dealer-to-dealer education, we are adding a brand new dealer case study to each of the four tracks: Leadership, Sales, Service Plus and Marketing,” Liz Walz, vice president of the Marine Retailers Association of the Americas, said. “This is one of many ways MDCE 2016 will give marine retailers the opportunity to learn from each other’s experience.”

Each dealer case study will take the form of a 30-minute on-stage interview conducted by an MDCE staff member or speaker, and complemented by a PowerPoint presentation and handout. A 15-minute audience question & answer session will follow.

Interested candidates should complete the short online application form. MDCE staff will review the submissions, considering such factors as innovation, educational value, potential for widespread application and marine retail results. Four dealers will be selected for this opportunity (one for each of the educational tracks) and notified by no later than Sept. 1, 2016.

All four marine retail professionals chosen to present during the 2016 MDCE will receive a complimentary retail pass to the 2016 MDCE, including access to the MDCE educational tracks, opening and closing keynote presentations, expo hall and networking receptions.

“We’re always looking for ways to improve MDCE for our attendees,” Jonathan Sweet, editor-in-chief of Boating Industry magazine, said. “This new offering allows us to take advantage of the innovation and excellence displayed by the marine retailers who participate in the show.”

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To apply, visit www.mraa.com/page/dealercasestudy.

The 2015 MDCE featured more than 4 percent growth in retail attendance, a 21 percent jump in pre-conference workshop registrations and a sold-out expo hall with more than 100 exhibitors. A total of 1,147 marine industry professionals from throughout North America and as far away as Australia traveled to Orlando last November for MDCE, which is co-produced by Boating Industry magazine and the MRAA.

The 2016 event takes place Dec. 5-8 at the Orange County Convention Center in Orlando. Discounted rates are available to MDCE attendees at the Rosen Centre Hotel.

For more information about MDCE 2016, visit marinedealerconference.com.

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