Hatteras Yachts announced Wednesday that it has appointed yacht sales and brokerage firm Denison Yacht Sales as its new representative in Palm Beach, Martin and Broward counties in southeast Florida. The dealer, which has sales offices in Dania Beach, Fort Lauderdale, Palm Beach Gardens, and Stuart, Fla., will offer the full range of new Hatteras Yachts from 45 to 100 feet.
Denison Yacht Sales will also represent Hatteras Yachts at the upcoming Palm Beach International Boat Show, March 17-20, at the builder’s new display on Ramp 2, Slips 260-263.
“We are delighted that Denison Yacht Sales, located in southeast Florida’s major yachting and sport fishing region, is now carrying the Hatteras flag in this strategically important market,” said John Ward, president and CEO of Hatteras Yachts. “Bob Denison and his team bring decades of experience to the table, and we look forward to working with them at the Palm Beach Boat Show and in the future.”
“Hatteras is one of the highest quality boats built in America, and we couldn’t be happier,” said Denison. “We are thrilled to represent Hatteras at the upcoming Palm Beach Show, where the new 70 Motor Yacht, which is having its Palm Beach Premiere; the GT70 flagship HATTERASCAL; the 60 Motor Yacht, and the 45 Express LITTLERASCAL will be on display. This gives us the opportunity for a great start in our relationship with Hatteras Yachts.”
Denison Yacht Sales, which has 17 sales offices worldwide, recently opened a new location at The Quay on SE 17th Street in Fort Lauderdale. Its other Hatteras Yachts sales offices include its locations at Soverel Harbour Marina in Palm Beach Gardens, Loggerhead Marine in Stuart, and Harbour Towne Marina in Dania Beach. In addition, the Denison Yacht Sales team will take advantage of the new Hatteras Yachts Sales Center at Pier Sixty-Six in Fort Lauderdale to arrange tours and sea trials of the builder’s new models.
“Hatteras Yachts has made significant investments in new product development, marketing, and in building out the Pier Sixty-Six sales office. These efforts have come to fruition, and as a result Hatteras has experienced tremendous momentum in recent months. In fact, sales over the past five months have been the best in recent memory,” Ward said. “And now, with the help of Denison Yacht Sales, we expect to see this momentum continue at the Palm Beach Show and throughout the southeast Florida market.”