LAKE FOREST, Ill. – Brunswick Dealer Advantage (BDA), part of Brunswick Corporation's (NYSE: BC) dealer services team, announced today that it has renewed its participation with ARI Network Services, Inc. (NASDAQ: ARIS). BDA consists of dealer services in the U.S. and Canada that are designed to help marine dealers reduce costs, drive revenue and enhance the retail customer experience.
"ARI offers our dealers the solutions they need to grow their online presence, manage their online reputation and improve their customers' online experiences and satisfaction," Kirsten Schuchardt, marketing and program manager for Brunswick Dealer Advantage. "We look forward to continuing our partnership with ARI to provide our dealers with the newest technology and most up-to-date content available that will help them drive profitability and build equity in their business."
As an official provider under the BDA program, ARI will offer its suite of services including ARI's marine dealer websites, digital marketing services, FootSteps lead management and PartSmart, ARI's in-store eCatalog tool, and PartStream, ARI's online, illustrated parts look-up tool.
"ARI has been a Brunswick Dealer Advantage Official Provider since 2008. During that time, we have continuously provided BDA dealers with products and services that help them connect with customers and prospects to generate more leads and drive more sales," said Justin Di Vilio, director of business development - marine for ARI. "This year, in addition to our robust suite of products and services, we will offer quarterly educational sessions to help Brunswick dealers meet the challenges they face in today's digital-first consumer market."