CHICAGO – The American Sportfishing Association (ASA) and National Marine Manufacturers Association (NMMA) announced today that NMMA has acquired the rights to ASA’s four consumer shows: the Chicagoland Fishing Travel & Outdoor Expo, the Greater Philadelphia Outdoor Sportshow, the World Fishing & Outdoor Exposition and the Saltwater Fishing Expo.
“The ASA shows will make an outstanding addition to our lineup of consumer boat and sportshows,” said Ben Wold, NMMA’s vice president. “This partnership with ASA will bring together leaders from both recreational fishing and boating industries to create the strongest selling consumer shows for both recreational boating and fishing products.”
With the acquisition, NMMA will bring on two full-time employees from the ASA to run the new NMMA shows and maintain the former ASA New Hampshire show office. Tod Alberto remains show manager and Julia Bubar remains assistant show manager. Both have extensive experience running ASA shows and working with the recreational fishing industry.
In addition to the acquisition of ASA’s four consumer shows, NMMA is partnering with the ASA Consumer Show Committee, providing strategic direction to help expand the fishing component at NMMA shows where that makes sense and help fishing tackle manufacturers sell more product.
In addition, the NMMA will make an annual donation to Keep America Fishing for the next five years to promote stronger engagement by anglers on important fishing advocacy issues.
“Our mission has always been to grow the recreational fishing industry, and we’re excited to join forces with the world’s leading producer in consumer boat and sport shows to achieve our mission and strengthen the relationship between the fishing and boating communities,” said Mike Nussman, president and CEO, ASA.
For more information and a schedule of the newly acquired NMMA shows, visit www.sportshows.com.