OTSEGO, Minn. –Crestliner celebrated their 70th anniversary during the Crestliner dealer meeting August 10-12. The launch included the introduction of new models, new dealers and an expanded TV presence.
"Seventy years is a huge accomplishment," Crestliner President Cecil Cohn said. "We feel immense pride about Crestliner's legacy, how we've grown over the years and where we are headed in the future. Our customers, our dealers and our employees all deserve congratulations and thanks for the ongoing success of this great brand."
New in 2016, Crestliner will be expanding its TV presence through a partnership with Jason Mitchell Outdoors. Mitchell, host of the popular fishing and hunting television show for nine years, has a legendary reputation as a top walleye guide on North Dakota's Devils Lake. Mitchell’s show reaches an estimated 12 million households each week, airs all 52 weeks of the year and has received some of the highest raw Nielson Ratings in the outdoor industry on Fox Sports.
Crestliner featured their 2150 Sportfish with Mercury's new white 350 Verado and their expanded and enhanced 2016 portfolio outside Treasure Island Resort.
The new Discovery series features a 1450 and 1650 model, both available in either side console or tiller configurations and designed to blitz lakes and rivers in search of fish on the move. Two new models – the 2000 Bay and the TC19 – offer expanded onboard space and performance.
In addition, Crestliner has redesigned two series – the Raptor and the Storm – and has improved amenities and fishing features across all boats. The Raptor family has been redesigned from bow to stern. Refinements to the Storm enhance the function and layout. Other product enhancements for 2016 include improved cover canvas and all-new graphics.
The 70th anniversary launch party also celebrated Crestliner's growing dealer network. Ten dealers received Million Dollar Dealer awards, with two of them exceeding $3 million dollars in sales. In addition, 66 new dealers have joined the network in the past four years.
"The success of our dealers truly represents the success of Crestliner," Cohn said. "We wouldn't be where we are without the commitment, knowledge and incredible customer service of our dealer network, as they interact with and care for our customers every day."