Norfolk, Va. – Dominion Marine Media (DMM) has revealed it will be increasing its focus on content strategy as it looks to generate ever more engaging content across its portals and for customers. In order to manage this content in a thoughtful, comprehensive and strategic fashion, the company has hired Alicia Romano as the director of content strategy.
“I am thrilled to become part of the team at DMM and help create an even better experience for all our users, through the wealth of opportunity that exists around our content offerings,” said Romano. “DMM is a dedicated and brilliant group of people who are all deeply invested in building on the company's extensive history to expand into new initiatives."
The director of content strategy will manage the efforts of the editorial, social and email marketing teams while working closely with internal teams to strategically plan and implement a digital content strategy for each portal and help to curate engaging and forward-thinking content. Another important element of the role will be liaising closely with the client engagement team to enable customers to produce specific content to best suit their needs and strategize ongoing content creation.
Romano has a proven track record in improving the performance of content through measurement and analytics, audience segmentation, localization and ongoing optimization. Her experience has included big-data driven content marketing initiatives to audience development strategies, site redesigns and the creation of custom content management systems. Previously director of operations at White Ops, an anti-fraud and malware detection company serving the advertising industry and enterprise business, Romano has also held the position of director of digital content at Major League Gaming, where she produced a variety of content including editorial, video and live event coverage for a monthly audience of approximately 20 million.
“Today, everyone is a publisher. Whenever you make content public — on your blog, YouTube, Facebook, Twitter, etc. — you publish it. Having a strategy to cover all this publishing activity makes absolute sense,” said Courtney Chalmers, vice president of marketing for DMM. “As director of content strategy, Alicia joins us with a wealth of digital experience that will be of great benefit to helping our customers produce standout and engaging content. She will also be integral to growing our own platforms and creating meaningful content for our users. We are delighted to welcome Alicia to the DMM team.”