VENICE, Fla. – The corporate headquarters of Freedom Boat Club today launched a new and enhanced website at www.freedomboatclub.com.
According to Freedom Boat Club’s Chief Marketing Officer Wanda Kenton Smith, the site has been redesigned with the goal to deliver improved consumer navigation and engagement, while also providing relevant content most demanded and desired by prospective members. The project took 10 months of design and development.
“We believe the website is the single most important sales tool in the marketing arsenal and requires ongoing focus, priority and update,” said Kenton Smith. “We started with a clean slate and asked what was needed to make our website of greatest value to those who wanted information about boat clubs and our specific Freedom Boat Club distinctions. We also wanted to create a website that more fully reflected our brand personality and showcased the fun and excitement of the Freedom Boat Club lifestyle.”
The new freedomboatclub.com site offers multiple links and direct points of contact for accessing club locations nationwide, along with membership details and information desired by prospective members. The navigation design and drop down menu allows viewers to quickly and easily locate their content of interest.
“The new website really provides a great overview of who we are and what we’re all about,” said Freedom Boat Club President/CEO John Giglio. “Many people who visited the previous site had no clue about the size and scope of our operations, and how we differ from small clubs in their community. Our new website accurately reflects our leadership, strength and industry credibility, along with communicating the many outstanding and exclusive features that directly benefit our members.”
All of Freedom Boat Club’s franchise operators host their own unique URL pages within the comprehensive freedomboatclub.com site, offering a fast and convenient connection for prospects visiting the site. In addition, a new page has been added for those interested in franchise opportunities, including a direct link to www.freedomboatclubfranchise.com, which was launched earlier this year.