Brunswick reports 12 percent increase in marine sales

New boats and engines helped marine segment sales grow by 12 percent for Brunswick compared to Q1 2014, the company reported Wednesday.

“New engines, boats and fitness equipment are generating market share gains around the world,” said CEO Dusty McCoy. “We are adding plant capacity to meet demands and ramp up production as our sales continue to grow.”

Sales in the Mercury division, which includes Mercury engines and assorted parts and accessories businesses, were up 16 percent overall and 19 percent in the United States for the quarter. Sales were up for both outboards and sterndrives, said COO Mark Schwabero.

New outboards and the purpose-built sterndrive engines introduced in 2014 and 2015 have been well received by both customers and OEMs, Schwabero said, and the company is gaining market share in its targeted saltwater and repower markets.

Boat sales also improved, with the segment up 15 percent worldwide and 21 percent in the United States. Global unit sales increased by 12 percent.

Brunswick had strong growth in fiberglass sterndrive and modest growth in outboards. New and refreshed models are driving that growth, Schwabero said, specifically citing Boston Whaler’s Dauntless and 320 Vantage models and the Sea Ray L Series, among others.

The largest negative for Brunswick is the continued strength of the dollar versus other currencies, hurting sales in other markets. Currency has had a $10 million impact for the quarter, and the company is estimating it will cost the company $30 million to million for the quarter, CFO Bill Metzger said.

Click here to read the full earnings report.






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