In an unprecedented marketing move for the boating industry, Robalo Boats will unveil its newest Center Console offering via a worldwide online social media event on June 16. Robalo decided to forego a traditional product launch at boat shows or its annual dealer meeting in favor of the widespread reach of social media.
"Our newest Robalo Center Console will sell for under $20,000 including the boat, motor and trailer," said Robalo President Jim Lane. "The push to attract both first-time and experienced fishermen alike is perfectly suited for a social media roll-out. We anticipate a reach of more than 100,000 people in the roll-out."
"On June 16 we will stream five "segments" on the internet including a product overview, a detailed walk-around, customer testimonials, a head-to-head comparison and an under-the-cowling look at Yamaha Outboard technology," said Robalo Regional Sales Manager Joe Pegg. "This style of a new product roll-out is revolutionary in the marine industry. We're excited about letting our customers be the first to preview the newest, most affordable Robalo we've ever built."
Prior to the June 16 roll-out date, Robalo will run an aggressive advertising campaign designed to "tease" the unveiling and attract interested boaters to its social media outlets including Facebook, Twitter and Instagram. The company will also broadcast all five of the product launch segments via a custom Internet micro-site.