Fineline Industries partners with DealersCircle

JACKSONVILLE,Fla. – Fineline Industries of Merced, California, producers of Ski Centurion and Ski Supreme towboats, signed with Marine Management Program innovator, DealersCircle, Inc. this week. Fineline will be utilizing DealersCircle’s web-based management application which links manufacturers, dealers, and their customers to enhance customer service and will bring its dealer network of over 100 dealers aboard. The DealersCircle Program is written in the most cutting edge web technology and expedites and tracks boat orders, inventory, customers, warranty claims, service tickets, parts, customer correspondence, reports, and trends on all data in the system.

When asked about this partnership, Erin Mcllhatton, Chief Operating Officer (COO) of Fineline Industries, responded this way. “Our goal is to bring every aspect of our business up to the level of the World Championship towboats we build and relentlessly innovate from there.” Mcllhatton continued, “We are
excited to partner with DealersCircle because they offer a simple yet robust system that can be customized to progress with our brands.”

“We have been working with marine manufacturers and their dealers alike since 2003 and the need for a simple web based system to streamline sales, warranty and dealer development departments is paramount. Measuring success and trending is more important than ever for our industry and we are proud to partner with Fineline Industries,” said Jamie Gaskins President of DealersCircle. “Increasing CSI and brand loyalty are the common denominators on the road to professionalism and our application helps remove some of the speed bumps we all encounter in this industry”.

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