Dominion Marine Media launches social media management service

NORFOLK, Va. – Dominion Marine Media (DMM), the division of Dominion Enterprises that operates YachtWorld, Boat Trader, and Cosas de Barcos, has introduced a suite of social media management services that make social media for marine businesses faster, easier and more effective.

With the expertise and guidance of Social Media Manager Lauren de Vlaming, DMM developed the services after hearing frustration from dealers, brokers and other marine businesses — all of whom see the value in having a social strategy but often lack the resources to devote to it.

“As I talked with boat dealers and brokers at conferences, I would frequently hear about two common roadblocks,” de Vlaming said. “‘One, I don’t have time to manage social media.’ Or two, ‘I don’t know what to post.’ So we designed a service to alleviate those problems.”

DMM’s social offering has three service levels – Social DIY, Social Pro and Social Elite – designed to fit each business’ unique needs. The Social DIY package’s key features include an easy-to-use dashboard allowing users to post to multiple social properties with a single click, as well as customized content suggestions, simplified Facebook advertising and the capability for multi-location businesses to efficiently monitor satellite offices’ activity. Social Pro allows businesses to outsource their social media management and rest easy knowing DMM’s senior social media experts have the reins. Social Elite provides enhanced promotional opportunities such as listings on DMM’s own social media channels, tapping into the network’s more than four million boaters.

With 87% of consumers saying that interacting with a company on social media increases the likelihood they will buy the brand, it has never been more important to harness the power of social media channels to boost online visibility. DMM has always been committed to keeping marine businesses up to speed with the latest online trends and technology to help drive boat sales globally.

“This service will help our dealers and brokers increase their search engine optimization,” de Vlaming said. “Being visible and engaging with potential customers on the web puts you back in control of the conversations consumers are having.”

If you are interested in learning more about DMM’s Social Solutions program or would like to get started, please contact Lauren de Vlaming at 757-351-8194 or

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