1 p.m., Tuesday, Nov. 8
Secrets to Successful Online Merchandising, with Courtney Chalmers
Are you using the most effective resources to help you determine which inventory to carry? Do you know what your local market demands? Effective online inventory management and merchandising is more than just detailed descriptions and quality photos. It’s about using technology and market intelligence to identify trends and to develop an understanding of what your competitors are doing. This presentation will take dealers through the process of identifying consumers needs, stocking the right inventory and promoting that inventory to the right audience.