8 a.m., Wednesday, Nov. 9
Secrets to Managing Boat Show Leads, with Bob McCann
While boat show attendance numbers are improving, most new prospects who visit your booth are not ready to commit on the spot. With more shoppers in the early stages of the buying process, implementing a solid follow-up process is essential to translating visitors into customers. In this session, you will learn the four-part strategy of driving traffic to your booth with pre-show campaigns, gathering and managing leads at the show, beginning a follow-up process while still at the show and organizing post-show events.