BRP to launch E-TEC promotion

STURTEVANT, Wis. – Evinrude will offer consumers who purchase any Evinrude E-TEC outboard what it calls “the best retail incentive program in the industry today,” when the Evinrude 100th Anniversary Sales Event promotion begins, the company reported in a release this week.

The sales promotion is offered in the U.S. on consumer retail purchases between Jan. 1, 2009 and April 15, 2009 on new, unused 2009 model year and earlier engines 40 horsepower and above. It offers the consumer a 5-year BRP factory-backed warranty and what Evinrude says is “a special low consumer financing program.”

“We focused on consumer needs with this offer – financing assistance for the overall purchase as well as worry-free boating,” said Roch Lambert, vice president and general manager, Ski-Doo/Sea-Doo/Evinrude division for BRP. “And we are offering the additional I-Command gauge package to consumers who wish to repower with the more fuel-efficient, cleaner and lower-cost–to-operate Evinrude E-TEC. We have now made it easier for consumers to own a new Evinrude E-TEC outboard, whether it is on their existing boat or a new boat.”

Consumers who purchase and take delivery of eligible engines from a participating U.S. dealer during the promotional period will receive the following benefits:

1. 5-year factory backed limited warranty (3-year BRP factory warranty PLUS an additional 2-year B.E.S.T. (BRP Extended Service Terms) coverage).

2. Special financing on entire boat packages or loose engines purchased for repower.

3. Repower Bonus with an option to choose an I-Command Digital gauge package or up to $300 down payment rebate. Down payment rebate is based on horsepower: 200-hp and above = $300; 115- 175-hp = $200; 40- 90-hp = $100.

Evinrude said the 100th Anniversary Sales Event will be supported through an aggressive advertising campaign including online, television and mass consumer email marketing efforts.

The offer is available through authorized Evinrude outboard dealerships in the United States. Consumers can find complete details including official promotion rules on or at authorized Evinrude dealerships.

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