NMMA changes show policy
CHICAGO – In an effort to help boat show exhibitors move some of their previous years’ inventory during the challenging economic climate, the National Marine Manufacturers Association Executive Committee today approved a recommendation made by the NMMA Shows Committee to temporarily relax the non-current show policy for the 2009 winter boat show season, the association reported in a statement.
The policy change makes it possible for exhibitors to display up to 50 percent of their previous model year products at any 2009 NMMA winter boat show, an increase from the traditional allotment of 20 percent. The change is intended to help dealerships sell off their existing 2008 inventory, according to the association.
“All 2009 NMMA winter boat shows will allow up to a 50-50 mix of 2009 models and clean, unused 2008 model boats to be displayed at this winter’s boat shows,” said NMMA Executive Vice President Ben Wold. “The NMMA Shows Committee, Executive Committee and staff understand the economic realities currently facing the boating industry and believe this one-time policy change will give dealers a prime opportunity to sell more product at boat shows over the next few months.”
NMMA is encouraging boat shows exhibitors to speak with their local show staff should they have any questions regarding the change.
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