ATLANTA – Manheim Specialty’s high-tech DRIVE facility will launch its first boat sale, featuring more than 80 boats, on Monday, October 13, at 5 p.m., the auction company reported in a recent statement.
Manheim DRIVE, located at 3000 Walter Way in Stockbridge, Ga., is a 145,000-square- foot facility that offers a 180-seat bidding theater, interactive learning labs, and conference and reception amenities. Manheim DRIVE also serves as a testing ground, where ideas are exchanged and new tools, technologies and prototypes are introduced and refined, according to the company. DRIVE stands for Development, Research, Innovation, Vision and Excellence.
“We are excited to offer this convenient remarketing channel to our national consignors and dealers who are looking for new ways to supplement their inventory and drive profits to their used boat departments,” said Karen Braddy, Manheim general manager of specialty and heavy truck and equipment sales.
The sale, which will be available via Manheim Simulcast, is supported by several consignors, including Bank of America, GE Commercial Finance, GE Money and boat dealer MarineMax.
“The large selection of units and ideal climate in the Southeast make it a perfect time of year to host a sale,” said Donald Foy, executive director of Manheim DRIVE. “We plan to host more sales at Manheim DRIVE in the months ahead.”
Manheim Specialty currently has seven branded boat sales across the country and plans to add Manheim DRIVE as an eighth venue for ongoing sales. A complete list of Manheim Specialty boat auctions can be found at www.manheimboatauctions.com.
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