Crystal-Pierz Marine to strengthen its online marketing efforts

swadminJune 10, 2004

LAKE FOREST, Ill. – Minnesota boat retailer Crystal-Pierz Marine has hired Red Oak Marketing to implement a full service e-marketing customer-care solution focused on providing an e-community for pleasure boaters and fishermen alike, Red Oak said in a release this morning.

The company is to provide Crystal-Pierz with an e-commerce (shopping cart) site, help it develop an in-depth virtual company and community newsletter application, provide various internal Web development projects and execute 12 e-mail marketing campaigns, according to the marketing firm.

The focus on e-marketing will allow Crystal-Pierz Marine to better communicate with its current and potential customers, Red Oak said.

“Finding solutions to our customer’s needs is an important part of providing a quality product,” said Luke Kujawa, vice president of Crystal-Pierz Marine. “Red Oak’s full service e-marketing solutions are a perfect fit with our progressive marketing strategy.”