BUFORD, Ga. – Gill NA, distributor of U.K.-based Gill International technical marine apparel and gear in the U.S., and specialist in breathable waterproof marine clothing, has launched a new Gill-direct Web site, www.gillna.com, the company said in a recent statement.
The site features all new 2004 products, directly reflects corporate branding initiatives and is designed for easy consumer navigation and convenient system selling, Gill NA reported.
“Our in-house marketing team has worked for nearly a year to strategically design and develop this second-generation Web site to benefit our customers and to make it much easier for them to select gear for their specific needs,” said David Pritchard, Gill NA president.
Pritchard said the site “demystifies“ the gear-selection process, educating the customer throughout to take the guesswork out of the purchase.
The 2004 Gill NA catalog is also available online and may be downloaded in PDF format, according to the company.