Scout Boats signs with Higher Advertising

SUMMERVILLE, S.C. — Scout Boats, Inc. has signed an all-inclusive multi-year contract with Orlando, Fla.-based Higher Advertising, Inc., the marketing firm said yesterday.

Higher Advertising, Inc. will handle all aspects of Scout’s marketing initiatives including strategic planning and development; a new national advertising campaign; comprehensive public relations initiative; media planning and buying; photoshoot coordination and art direction; collateral development; special events coordination; point-of-sale material development; and design, production and management of an all-new website, the company reported.

“We’re extremely excited to have Higher Advertising as our agency of record,” said Scout President Steve Potts. “We have a clear vision for our company’s future which includes aggressive expansion and new product development.”

“We look forward to helping Scout Boats successfully market their rapidly expanding product line for many years to come,” said Higher Advertising, Inc. President Mike Krutzler.

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