OAK PARK, Ill. – The Marine Retailers Association of America’s (MRAA) Learning Center is experiencing an influx of new dealer enrollment coming off the early boat-show season, MRAA reported in a statement yesterday.
Dealers wanting to upgrade sales staff skills in order to capitalize on show leads are signing up at an increased rate, MRAA said.
Industry retailers, such as Boat Tree, Boaters World, Sima Marine, Port Harbor Marine and Glenn Marine are actively involving their entire sales staffs, and seven manufacturers are exploring the use of the MRAA Learning Center to set up programs for their whole dealer networks, according to the association.
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