NEW YORK – The Bonnier Magazine Group will purchase 18 magazines from Time Inc., which, pending final regulatory approval, will make Europe-based Bonnier, and its U.S. magazine partner, World Publications, one of the largest consumer publishing groups in America with 40 titles and annual revenue of more than $350 million, Bonnier reported in a release yesterday.
The deal encompasses Time Inc.’s Parenting Group and Time4 Media divisions. They will join World Publications’ magazines, which include Boating Life, WaterSki and Sport Fishing, while creating enhanced opportunities in new media, Bonnier said.
“We are extremely pleased to have reached an agreement that elevates Bonnier to the highest echelon of consumer publishers nationwide,” Jonas Bonnier, chairman of the Bonnier Magazine Group, said. “The potential synergies between the new properties and World’s existing titles — as well as the corporate and individual growth that it will lead to — makes the future bright for all of us.”
This is Bonnier’s third major acquisition in the United States during the past year and its first major purchase of a magazine group after its partnership with World.
“These new titles are a perfect strategic fit with World’s special-interest titles and what we excel at — connecting people with their passions,” Terry Snow, CEO of World Publications, said. “We’ve accomplished that with a commitment to building high-quality brands through exceptional editorial products, whether in print or online.”
The following magazines are involved in the deal: Parenting, Babytalk, Popular Science, Field & Stream, Outdoor Life, Yachting, MotorBoating, Salt Water Sportsman, Skiing, Ski, TransWorld Skateboarding, TransWorld Snowboarding, TransWorld Motocross, TransWorld Surf, Ride BMX, Quad, Shot Business and TransWorld Business.
The editorial, sales and marketing staffs will remain in New York, California and Colorado. The deal was brokered by AdMedia Partners, Inc.
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