NEW HAVEN, Conn. – The Internet marketing firm Caffeine has added Princess Yachts International to its client roster, according to a recent release from Caffeine.
Caffeine's responsibilities will include managing Princess Yachts' Web presence, including maintaining its Web site, and developing a distributor extranet to facilitate dealer communication around the globe, the company said.
"Our experience with many clients in the marine industry has given us a strong knowledge of this market. We understand the brand-dealer communications needs as well as the brand-consumer relationship," said Bill Mulligan, president of Caffeine. "We will use that foundation as a building block for our partnership with Princess Yachts."
"Caffeine has delivered outstanding service already with results to match. The distributor feedback has been extremely positive, and I have every confidence that Caffeine and Princess are going to continue to work well into the future," said Sophia Hill, marketing manager at Princess Yachts International.