MIAMI, Fla. – NatCom Marketing and Biscayne Bay Publishing are launching Wave South Florida, a new local watersports magazine scheduled to launch during the Miami International Boat Show, February 12-17, they reported in a recent statement.
The tabloid-sized, glossy-covered magazine and its Web site are intended to serve as the authoritative local guides to where, when and how to enjoy the area’s ocean of recreational resources, the companies reported. Readers will be able to use the magazine and site to find listing and contact information for hundreds of groups, associations, clubs, service providers and retailers, as well as local waterfront restaurants. The magazine also will feature in-depth stories about watersport opportunities and the intriguing local characters who take advantage of them, according to the publishers.
The publication is a joint venture between NatCom Marketing, a South Florida marketing firm, and Biscayne Bay Publishing, a wholly owned subsidiary of Knight Ridder.
“We see a void for this type of marketing vehicle and find this especially surprising given the highly attractive demographics that watersport enthusiasts offer,” said Bob Rodriguez, NatCom’s CEO. “The market is ready for this type of magazine and we look forward to having Wave South Florida become a dominant category player.”
To spearhead Wave South Florida’s introduction, long-time advertising executive Jose Chao joined the team as general manager and partner, the companies reported. Chao brings more than 20 years of marketing-related experience, most recently as publisher of Newsweek and Motor Trend en Espanol.