In an exclusive report, Boating Industry magazine’s June cover story helps the Boat Dealers’ Alliance shed its cloak of secrecy. The 20-member dealer buying group is working to transform itself, aiming for significant growth and hoping to gain a distinct advantage over the competition through its Boater’s Edge branding effort.
In an interview, MarineMax Chairman and CEO Bill McGill shares his thoughts on the industry downturn and explains how his company is tightening its belt and maximizing its efficiency to stay competitive. In addition, a Spotlight on Service unveils 10 secrets to success in the service department, which is becoming an increasingly important contributor to many dealers’ bottom lines. A fourth feature story in this issue suggests a new Spader Business Management offering is helping the company offer clients a broader and deeper understanding of how to manage their employees and culture.
Among this issue’s other articles are an update on how the marine industry’s e-business strategies are evolving, advice on how to capture your share of the government rebate checks being distributed and the launch of the magazine’s new dealer site visit column.
You can view the contents of the entire issue by clicking here.