Features

2015 Best in Class: Best Boat Show Strategy

Pride Marine Group Bracebridge, Ontario Boat shows have played a major role in the success of Pride Marine Group as the company has grown to 11 locations. The Canadian dealer generates 45 percent of its leads through shows and events, and the Toronto International Boat Show alone is responsible for almost 30 percent of the company’s sales. With more than 38,000 ...

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2015 Best in Class: Best Training & Benefits

Strong’s Marine Mattituck, N.Y. At Strong’s Marine, training is not an annual occurrence – it is an ongoing necessity for the operation of the business. Strong’s invests heavily in its employees with a hugely competitive training budget for its relatively large full-time staff. “The cost associated with all training is 100 percent paid for by Strong’s Marine, including all travel ...

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2015 Best in Class: Best Digital Strategy

Parks Marina Okoboji, Iowa Much of Parks Marina’s success can be attributed to the boating lifestyle brand it has created for the dealership. This brand plays a heavy role in Parks’s marketing strategy and, as such, its digital presence. “It’s about creating a marketing plan that people buy into. ... It is so fun to see our social media followers grow ...

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2015 Best in Class: Best Customer Service

Austin Boats & Motors Lakeway, Texas The best sales tactics and marketing promotions don’t mean anything without great customer service to back it up. A dealer can come up with plenty of creative ways to draw buyers into the showroom, but those raving fans only come from taking great care of the buyer before, during and after the sale. That’s ...

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Editor’s Choice: Candlewood East Marina

Candlewood East Marina Brookfield, Conn. Promoting the boating lifestyle is an important part of the success of Candlewood East Marina with its marina club and scenic waterfront location. Situated just an hour north of New York City on Candlewood Lake, Candlewood East Marina “enjoys one of the most ideal locations in New England,” says vice president Mitch O’ Hara Jr. ...

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Editor’s Choice: Marine Sales

Marine Sales Counce, Tenn. Being a Top 100 dealer means a lot of things. It means constantly improving your business, making tough decisions and planning for the future of your brand. What impressed me so much about Marine Sales was they were able to do all of these things and more in the span of one fiscal year, to the ...

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Editor’s Choice: Town & Country Marine

Town & Country Marine Lakefield, Ontario, Canada New and used boat sales have always led Town & Country’s revenue and profit, but at one point they completely dominated, accounting for 92 percent of gross revenue and 70 percent of gross profit. In recent years, the dealership has realized that the key to long-term success is diversifying, and since 2010, the ...

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2015 Hall of Fame

Galati Yacht Sales Anna Maria, Fla. Our second dealer to win Hall of Fame status, Galati Yacht Sales, opened locations in St. Petersburg and Tierra Verde this year, and it opened its first international location at the Los Sueños Resort in Costa Rico. The international location has given Galati incredible exposure and it has seen a significant uptick in sales ...

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2015 Dealer of the Year: Gordy’s Lakefront Marine

Gordy’s Lakefront Marine in Fontana, Wis., is always striving for improvement – even winning top honors as the Boating Industry 2014 Dealer of the Year doesn’t slow them down. And entering the Top 100 Hall of Fame is not the end of the road. The dealership will continue its momentum by finding new ways to be better, thus continue to ...

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The 2015 Top 100 Dealers

As the Boating Industry Top 100 enters its second decade, the dealers on this year’s list are healthier than they have been in years. The growth and recovery that started in 2011 continued this year, as the Top 100 and Hall of Fame topped $2.5 billion in total sales — the highest total for the Top 100 since 2008. With ...

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