Features

Boating Industry names 2015 Top 100

Boating Industry announced the 11th annual list of Top 100 dealers at a black tie gala Wednesday in Orlando. “As the Top 100 enters its second decade, the dealers on this year's list are healthier than they have been in years,” said Boating Industry editor-in-chief Jonathan Sweet. “The 2015 Top 100 and Hall of Fame topped $2.5 billion in total ...

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METS 2015: Busy week for U.S. exhibitors at METS

The 2015 METS has been a show of superlatives, and particularly so for US-based exhibitors. The largest US pavilion in the show’s 27-year history has been attracting unprecedented levels of traffic, according to exhibitors and show organizers alike. METS marketing and communications manager Irene Dros notes that Tuesday’s opening day attendance had topped 7,390 people by 3 p.m., easily surpassing ...

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METS 2015: Two overall winners named for 2015 DAME Award

MORE FROM METS: 2015 METS opens to packed aisles METS 2015: 3D Printing has “massive potential” in boat manufacturing The Spinlock Lume-On and Humphree Electric Stabilizing Fin and Interceptor System were selected as overall winners of the 25th annual Design Award METS (DAME), presented Tuesday morning at the Marine Equipment Trade Show (METS) in Amsterdam, the Netherlands. This marks the ...

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Why are we still telling customers what to do?

Even though we know that “telling isn’t selling,” we can’t stop doing it. It’s become “second nature” to tell customers what to think, believe, and buy. In a sense it is, since most of us were raised to respect authority, whether it was the police, teachers, clergy, bosses, doctors, accountants, politicians, reporters, bankers, business leaders, coaches and news anchors. It ...

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Economic Snapshot: Employment and job openings hold steady

The unemployment rate, which is measured in October, remained unchanged this month. Job openings, which are measured in September, were also unchanged. However, while the number of job openings largely held steady year-over-year, the unemployment rate has seen an annual decline. Employment situation Total nonfarm payroll employment increased by 271,000 in October and the unemployment rate was essentially unchanged at ...

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What’s your follow-up process?

During many of my speeches and coaching calls, we talk about the "Educational Spectrum of a boat buyer." That concept ties in here but I want to look at the issue from a different perspective. The perspective of what REALLY happens in your boat business. And, what really happens on the prospect side of things. On average, consumers take five ...

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New platforms make it possible to build apps on a budget

I often get asked whether mobile apps are worth the effort. With an average development time of over four months, and the fact that hiring an experienced app developer can set you back tens or even hundreds of thousands of dollars, the investment can be bigger than the payoff. But, people continue to gravitate to mobile apps. According to a ...

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Economic Snapshot: Private sector employment adds 182,000 jobs

Private sector employment increased by 182,000 jobs in October, according to the ADP Employment Report. The report represents marginally fewer jobs than the gain of 190,000 in September. This is the fourth consecutive month of job increases below 200,000. Small business employment increased by 90,000 jobs in October, which is nearly double the revised September gains of 47,000. Medium businesses added ...

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The Top 10 F&I profit killers

If you have been reading the industry literature or listening to the "experts," you have almost certainly heard how much your F&I profit center should be contributing to your store's profit – and yet, your results just don't look that way. Why? When you look around at the differences between the highly performing dealerships and the underperforming stores, there are ...

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