Features

“Generation Why” … Tips for managing Millennials

Much has been written about what it takes to attract and retain Millennial customers, but what does it mean for dealers and manufacturers who manage employees ranging in age from 14 to 34? There’s no denying that they’re extremely important to everyday operations but effectively managing them calls for some extra finesse. The reality is you can’t treat everyone the ...

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Creating new customers through membership, ownership

Buying a boat is a big decision for many consumers, and a particularly intimidating one for new buyers. How do dealers help ease consumers’ fears and convince them to take that leap to ownership? Enter boat clubs. Dealer-owned boat clubs are a useful selling tool for a business to allow customers to test various vessels, discover different ways to boat ...

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At the Helm: The Millennial conundrum

We spend a lot of time talking about Millennials in this industry and it’s no mystery why, with an estimated 75.3 million of them in the United States. That makes them the largest living generation, and by the time they peak at an estimated 81.1 million in 2036, they’ll be the largest ever. At the same time, they’ve been one ...

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Boating Industry’s 2015 Bold Moves

We have recognized our four Movers & Shakers for 2015, but they’re not the only industry leaders making bold moves to improve the boating industry. Here are seven more individuals – and one family – that are working to shake up the industry. From tackling the invasive species challenge to taking on the country’s changing demographics, these leaders are working to ...

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2015 Boating Industry Movers & Shakers Finalists

Now in its fifth year, the Movers & Shakers awards recognize innovative leaders, people unafraid to take chances to improve the industry. Since 2011, we’ve recognized dozens of those Movers & Shakers, yet this year we had the most nominees ever for the program – and arguably the strongest as the debates over this year’s selections were among the most ...

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Boating Industry names Dusty McCoy Mover & Shaker of the Year

LOUISVILLE - Dusty McCoy, CEO and chairman of Brunswick Corp., has been named the 2015 Boating Industry Mover & Shaker of the Year. Boating Industry editor-in-chief Jonathan Sweet presented McCoy with the award during the IBEX Industry Breakfast in Louisville Tuesday morning. Besides McCoy, Boating Industry also recognized three other Movers & Shakers at this year's event: Carl Blackwell, Discover ...

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2015 Boating Industry Movers & Shakers

Now in its fifth year, the Movers & Shakers awards recognize innovative leaders, people unafraid to take chances to improve the industry. Since 2011, we’ve recognized dozens of those Movers & Shakers, yet this year we had the most nominees ever for the program – and arguably the strongest as the debates over this year’s selections were among the most ...

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Economic Snapshot: Unemployment rate dips to 5.1 percent

Employment gains continue to increase slowly month-by-month but are still moving in the right direction. This month, unemployment dipped marginally after a decline in July. Employment situation Total nonfarm payroll employment increased by 173,000 in August and the unemployment rate decreased to 5.1 percent. The number of unemployed persons declined to 8.0 million. Over the year, the unemployment rate and the ...

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Are you giving your clients what they really want?

“If I would have asked people what they wanted, they would have said faster horses” - Henry Ford I love this quote from Henry Ford. Often, it’s not what people say they want that is their true desire. As business owners, it is our job to deliver what they really want, not just what they say they want. If you ...

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Early Bird Discount for 2015 MDCE expires September 18

The deadline to register for MDCE and receive the Early Bird Discount is on September 18. Early registrants receive a discount of $25 off their MDCE registration. For MRAA members, this discount is received on top of their $75 membership discount. This year’s event, which is scheduled to take place Nov. 15-18 at the Orange County Convention Center, Rosen Plaza ...

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