Features

Surf’s Up

By David Gee Up. That’s about the only direction the towboat segment has known for some time, give or take a few tough months. Bigger boats. Heavier boats. Boats with more ballast. Boats with more features. Higher price tags. And more sales. And 2020 continued that trend. For a short while anyway. Malibu Boats, for example, reported in February that ...

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Coronavirus crisis: Manufacturing

By David Gee It ended well – and began well; 2019 and 2020 that is.  At the end of 2019, NMMA’s Marine CEO Sentiment Survey found business confidence among marine manufacturer CEOs increased in the fourth quarter with 88% of marine CEOs saying current conditions were stable or expanding. And slightly over half of all marine senior executives at recreational ...

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Party on: Audio manufacturers bring new technologies to the water

By Adam Quandt Traditional is by no means a word to describe the audio elements going into today’s recreational boats. Though manufacturers are still playing some forms of catch up to features often found and expected in the automotive industry, marine audio providers are working hard to keep the party going on the water. “The expectations of consumers are way ...

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Marketing strategies for growth: Changes to Google making an impact

Joe Iribarren, Beyond Creative

By Joe Iribarren These are hard times for many businesses across the globe, including obviously boat dealers. Local governments are forcing some to close completely, some are open for parts and service alone, others are selling virtually, and so on. Regardless of your particular situation, everyone is trying to figure out how to adapt to this ever-changing landscape quickly. I ...

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Marketing strategies for growth: Tackling down times

Why an economic downturn is not  the time to cut back on your marketing By David Gee When was the last time you relied on your gut instinct, or intuition, to guide you or make a decision? When this sixth sense kicks in it creates a primal, immediate response and understanding. There’s no need to think something over or solicit ...

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Talking outboards with BRP’s Tracy Crocker

Tracy Crocker BRP Marine

The sale of outboard motors have gone up significantly in the past decade or so. In fact, before the COVID-19 crisis, outboards hit a 13-year high in terms of unit sales. Boating Industry editor-in-chief David Gee caught up with Tracy Crocker of BRP Marine at the Miami International Boat Show before anyone was talking about coronavirus to discuss what has ...

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Boating Industry now accepting nominations for the 2020 Women Making Waves

Woman Making Waves

The nomination process for the 2020 Women Making Waves program is now closed. The 2020 Women Making Waves will be announced in the June/July issue of Boating Industry. Boating Industry announced it is now accepting nominations for its 2020 Women Making Waves recognition program.  Now in its third year, Women Making Waves is Boating Industry’s effort to recognize the numerous women in ...

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2020 Boating Industry 40 Under 40

40 young leaders blazing a trail of success in the recreational boating industry By Adam Quandt Boating Industry’s annual recognition program of outstanding young leaders in the marine industry highlights a unique group of individuals that stand out from their industry peers. Selected from over 200 nominations from across the industry, this year’s group features strong young leaders from all ...

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Onboard for outboards

By David Gee The boat buying public is fully on board for outboards. Retail sales increased for the eighth consecutive year in 2019, nearly reaching pre-recession levels with a 13-year high. “We’re seeing the trend in consumer demand for higher performance engines continue with outboard engine sales growth in 2019 led by engines 200hp-plus, accounting for 27% of sales, and ...

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Riverside Marine: Family, experience, success

By Adam Quandt Family owned and operated for over 43 years and now in its second generation of ownership, Essex, Maryland’s Riverside Marine defines family-owned and focused business. And with that mindset, the dealership and marina has consistently powered to success. “Riverside is operating a successful profitable business with staying power for a major downturn like it was before the ...

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