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Innovation, integration and beyond

By Adam Quandt Marine entertainment manufacturers push limits to keep boaters happy on the water With the added challenges of a harsh environment and very limited space, marine audio and entertainment manufacturers have been tasked by consumer desires to catch up to the amenities offered in the automobile industry. Fusion Marine Entertainment managing director Chris Baird said that over the last ...

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Russell Marine continues to make waves, celebrates 60th anniversary

By Tim Hennagir Increasing market share through continued expansion remains a long-term goal for Russell Marine. The Top 100 dealership services all of Alabama, West Georgia and the panhandle of Florida with a primary focus on Central Alabama around Lake Martin.  Russell Marine achieved a No. 3 ranking on Boating Industry’s 2018 Top 100 and received a Best in Class ...

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Balancing family business relationships

By Jonathan Sweet | Top 100 Director The business world is dominated by family-owned operations – according to the U.S. Census Bureau, 90% of business in the United States are family owned. And the boating industry is no exception. We see plenty of family-owned businesses in the Top 100 program – almost every dealer on the list has multiple family ...

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Customer service: What your customers really want

By Matt Sellhorst Have you ever considered what your prospects and clients truly want from you? The most successful companies have figured this out and take specific actions to ensure they deliver. Let’s look at fast food as an example. It’s a very tough industry. McDonald’s has dominated for decades by delivering what their clients truly want: consistent, cheap food, ...

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At the helm: The front line of boating safety advocacy

By Adam Quandt It’s safe to say spring has officially sprung and that means for those of us in seasonal boating locations, things are ramping up quickly. With the excitement around getting boaters out on the water, especially new boaters, it’s easy to forget that manufacturers, dealers and retailers make up the front lines of boating safety advocacy. It is ...

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Survey of anglers and boaters looks at license-conservation link

The Recreational Boating & Fishing Foundation announced the results of a survey examining the link between fishing licenses and conservation. While anglers and boaters are aware of the conservation tie-in, it is not a force that drives licensing. Key findings: 76% of respondents are aware of the link between licenses and conservation funding. The Family Outdoors segment (RBFF’s target audience) ...

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MarineMax Kids in Boating Class Benefits AustinBlu Foundation

MarineMax Miami recently hosted the 3rd annual Kids in Boating Class to raise awareness for the AustinBlu Foundation; an organization devoted to making recreational boating and water sports safer. "We are proud to have partnered with the AustinBlu Foundation to continue raising awareness about the importance of boating safety," said Christian Gonzalez, MarineMax Miami general manager in a press release. ...

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Correct Craft Encourages Students’ Educational Efforts

The assignment for a mechatronics class of high school juniors and seniors taking a course at Cleveland State Community College (CSCC) was simple, but not easy; design and build an “amphibious vehicle” that operates on both road and water. And they turned to Correct Craft for help. The company hosted the students at their Tennessee facility and also donated components ...

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Torqeedo provides electric propulsion for new VIKING LifeCraft

Torqeedo has developed a specialized high-thrust electric propulsion system for VIKING’s new LifeCraft survival craft, which are designed for quick and safe evacuation of hundreds of passengers from ships at sea. The 203-passenger LifeCraft is a motorized inflatable vessel designed to deploy from a shipboard storage/launch station. Passengers board the boats through escape chutes. Once each boat is fully loaded, ...

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