Features
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Go back to the basics
“The first 10 years were easy,” says Redline Watersports Owner Paul Vitucci half-jokingly. “It’s getting to the 11th that’s going…
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Think pre-owned
Fischer Marine started as a pre-owned dealer in 1989, and 20 years later, it has gone back to its roots.…
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Set aside your ego
When Nautical Enterprises looks ahead, the boat dealership and marina operator hopes for the best, but plans for the worst.…
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Return to your roots
Twenty years after starting out as a good-sized service company, South Shore Marine finds itself going back to the future.…
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Diversify
Unified Marine faced the biggest challenge in its history in 2002. After successfully developing a niche market serving mass merchants,…
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Support your customers
The folks at Gougeon Brothers Inc., makers of West Brand epoxy, not only know their products, they also know what…
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Know your brand
Identifying the right survival strategy is easier when you are clear-minded about your brand. Consider MasterCraft. The 40-year-old boat builder…
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Compete on Customer Service
When George Wilcox started George’s Marine & Sports in 1969, he set a standard of customer service that guides his…
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Develop a contingency plan
Dave Commander hasn’t been around for Russell Marine’s entire 50-year history, but in his six years with the dealership, this…
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Carve out a niche
Four decades after its founding in 1959 as SciCast International Inc., Performance Metals found itself in a no-win situation. The…
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