Features
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No business like show business
Boat shows have long been the lifeblood of the recreational marine industry. They’ve been the premier vehicle for showcasing and…
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Inside GE, Part Four
Boating Industry: Bruce, you’ve spent most of your 30-plus-year career in marine financing. Can you describe for us how this…
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Inside GE, Part Three
Boating Industry: We have heard that GE has been playing an important role in negotiations related to the purchase of…
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Inside GE, Part Two
Boating Industry: The issues facing our marine businesses are plenty. There’s much less floor traffic than ever before; dealers aren’t…
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Inside GE, Part One
Boating Industry: While the marine industry has certainly followed your actions closely over the past year, it hasn’t had a…
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An in-depth exclusive with Jim Lane, Part Four
Boating Industry: How do you think what your target customers are looking for in a boat has changed over the…
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An in-depth exclusive with Jim Lane, Part Three
Boating Industry: If you had to grade your company on both the shape you were in coming into this downturn…
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An in-depth exclusive with Jim Lane, Part Two
Boating Industry: You mention in the announcement about your marketing campaign that you’ve helped dealers secure floorplan financing. Can you…
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Recover and Grow . . . . TODAY
Haven’t the last couple of decades been a great ride? We really have had it made for the last 20…
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Your price advantage
While re-evaluating and communicating your business’ competitive advantages is key to building a business that is ready for the emerging…
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