Features
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Kelsey LarsonApril 1, 2014
Consumer financing stabilizes
Prime and subprime customers receive loan approvals, though lenders are being more diligent Consumer financing has leveled out. It’s great…
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Kelsey LarsonApril 1, 2014
Q&A with Jim Lane, president, Chaparral & Robalo
While not immune to the boating market crash, the Chaparral and Robalo boat brands have weathered the downturn better than…
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Kelsey LarsonApril 1, 2014
Dominion names Rockefeller as YachtWorld Hero
Dominion Marine Media kicked off the Miami International Boat Show by naming David Rockefeller, Jr., as the 2013 YachtWorld Hero.…
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Nicholas UptonMarch 28, 2014
Friday Economic Snapshot: Spring brings warm news
As winter begins retracting its unusually sharp claws, we’ve seen a raft of economic data blowing in that suggests this…
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Nicholas UptonMarch 28, 2014
From The Archives: Event marketing
Creating a fun or educational atmosphere through an event will put get customers energized about being on the water and…
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Nicholas UptonMarch 25, 2014
Leveraging local media
According to a recent Cross-Platform Report from Nielson, the average American adult spends 11 hours a day consuming electronic media,…
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Nicholas UptonMarch 21, 2014
Friday Economic Snapshot: Fed rattles markets
Is Russia planning to continue growing its empire with further land grabs? Did Federal Reserve Chairwoman Janet Yellen intentionally spook…
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Nicholas UptonMarch 21, 2014
Detailing: Don’t be wishy-washy
When a customer walks up to the service desk and says their boat needs a cleaning, what do you do?…
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Nicholas UptonMarch 18, 2014
Q&A with Jim Lane, president Chaparral & Robalo
While not immune to the boating market crash, the Chaparral and Robalo boat brands have weathered the downturn better than…
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Nicholas UptonMarch 14, 2014
Friday Economic Snapshot: Dark clouds may be parting
As the world holds its breath over the missing jetliner and Ukrainian Prime Minister Yatsenyuk visits Washington for reassurance, the…
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