Features

2014 Best in Class: Best Community Outreach

2014 Best Community Outreach: M&P Mercury Sales Ltd. Burnaby, British Columbia   Just about every boat dealer is looking to expand its reach and find new buyers. M&P Mercury stopped looking and started doing great work to connect with the diverse community in and around Vancouver. M&P’s biggest ongoing community target was the local Chinese population. For several years, the dealership has ...

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2014 Top 100 Hall of Fame

Prince William Marine Like many dealers, Top 100 Hall of Fame company Prince William Marine has faced its share of challenges over the last several years. But one of the strengths that sets Prince William apart from other dealers – and helped it garner Dealer of the Year honors in 2010 and 2011 – is its willingness to adapt as ...

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2014 Dealer of the Year: Gordy’s Lakefront Marine

Gordy’s Lakefront Marine For 60 years, family has been at the center of what makes Gordy’s Lakefront Marine successful. What Gordy Whowell started on Wisconsin’s Lake Geneva in 1955 as a seasonal boat ride and rental operation has grown since then to a diversified operation including boat sales, service, storage, marina, award-winning restaurant and more. “What’s been core throughout that ...

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2014 Best in Class: Best Service Department

2014 Best Service Department: Clark Marine Manchester, Maine   When Rob Brown measures the success of the service department at Clark Marine, efficiency is only part of what he looks at, because that number can hide bigger problems. “I am big on employee efficiency, the comparison between flat rate and actual time, though I am bigger on employee proficiency – ...

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2014 Best in Class: Best Training and Benefits

2014 Best Training and Benefits: The Sail & Ski Center Austin, Texas   The Sail & Ski Center believes the best way to invest in the equity of the company is to invest in its employees through training, raising the staff’s efficiency and skills to the highest possible level. This belief is put into practice through the dealership’s training policies, ...

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2014 Best in Class: Best Customer Service Program

2014 Best Customer Service Program: George’s Marine & Sports Ottawa   George’s Marine & Sports has always been keenly aware of how to best serve its customers. This year the dealership’s recent implementations have led to an impressive increase in overall CSI scores. George’s key addition of its Relationship Management Centre has helped improve scores, which is the department’s fundamental ...

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2014 Best in Class: Best Industry Advocate

2014 Best Industry Advocate: Russo Marine Medford, Mass.   Talk to almost anyone in the marine industry and they’re going to know Russo Marine and the Russo family. From the time the company was founded more than 70 years ago, the three generations of the Russo family have not only built one of the best dealerships in North America, they’ve also ...

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2014 Best in Class: Best Events

2014 Best Events: Russell Marine Alexander City, Ala.   Russell Lands on Lake Martin, the parent company of Russell Marine, has a saying: “There is always something happening at Russell Lands on Lake Martin.” The dealership couldn’t be a more perfect embodiment of this sentiment, thanks to the events it hosts and sponsors. Russell Marine’s greatest event success in 2013 came ...

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2014 Best in Class: Best Boat Show Strategy

2014 Best Boat Show Strategy:  Marine Connection West Palm Beach, Fla.   The staff at Marine Connection is never surprised by a boat show. The staff is always plotting their next show strategy, focused on recreating their own showroom on the show floor weeks before any show. For Jani Gyllenberg and the team, a boat show isn’t just another sales ...

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2014 Editors’ Choice: Vallely Sport & Marine

Vallely Sport & Marine  Bismarck, N.D.   Located smack dab in the middle of North Dakota’s oil boom has meant plenty of new business for Vallely Sport & Marine, but it also presents its fair share of challenges. With percentage growth in the double digits the last two years, the company’s employees have been under more pressure – and finding ...

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