Features

A multi-purpose vessel

Offshore fishing boats become more versatile as segment sales climb It’s smooth sailing in the fishing boat segment. In years when some of the industry has seen slow or flat growth, fishing boats have continued to climb. As of December 2014, sportfishing boat sales are up by over 10 percent and outboard boats over 15 feet are not far behind. ...

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Building profits through export

For a number of American companies, the key to growth lies in expanding through export. It’s a fairly simple concept – to make more money, you need to sell more stuff. And to do that, you need to either sell more stuff to your existing customers or find more customers than you have right now. A growing number of American ...

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Entries open for 2015 Top Products

Boating Industry is now accepting nominations for the 2015 Top Products competition. In the May issue, Boating Industry will be profiling the Top Products of the Year. Those products selected by the editorial staff will be featured in the magazine and at BoatingIndustry.com. Winners will also receive a logo and marketing materials to use in promoting their selection. Products will ...

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Cleaning up profits

Dealers, marinas can grow business with new products Carrying a complete line of chemicals can help dealers and marinas realize new sales and profits. Even during the recession as boat sales struggled, accessory sales and participation rates stayed high. Cleaners, waxes and polishes are a great way to bring those boaters into a dealership, which can lead to additional peripheral ...

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Social media that sells

Social media strategies that bring people into your dealership and deliver great ROI Any smart business is looking for a good return on its investment, but in the nebulous world of social media, that’s a tall order. There still isn’t a great way to measure how those likes turn into leads or those shares turn into sales, but just having ...

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Outboards, pontoons poised for 2015 success

Readers less optimistic about sterndrives, survey shows Those working in the boating industry expect the growth of outboard power to continue in 2015, especially in the pontoon segment. That’s according to the latest survey of Boating Industry readers. Conducted via the Internet in December, the survey includes a cross section of the industry including dealers, boat and engine manufacturers, service ...

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Your phone video toolbox

This article is an extension of the story, “Social media that sells.” The default video apps for the iPhone and Android are a great start for creating a video, but there are a few apps out there that make it even easier to make a compelling, professional-quality video right on your phone.   Hyperlapse – Free The video app from ...

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At the Helm: Embracing the social

You want to be where your customers are — that’s a pretty basic tenet of advertising and marketing. Putting your message in front of those most likely to buy isn’t exactly rocket science. So embracing social media makes more and more sense everyday. The Pew Center’s Social Media Update 2014, released in January 2015, only reinforces that: Social media users ...

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Moving the needle

Most of us have a list of things we know we should do. But if you’re anything like me, you struggle to find the time to get to them. Instead, we let our list of “have to” items fill our days. People-related tasks often end up on the “should” list. While we acknowledge that they’re important, they don’t have deadlines ...

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Creating great videos on the cheap

This article is an extension of the story, “Social media that sells.” You don’t need an expensive video camera and a production crew to make some great videos. If you have a decent smart phone and a computer, you are already a video powerhouse. Here is one fantastic tool to start creating enthralling videos to help your brand thrive on ...

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