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At the Helm: A whole new world

By David Gee “Words, he decided, were inadequate at best, impossible at worst. They meant too many things. Or they meant nothing at all.” ― Patricia A. McKillip, In the Forests of Serre. To say the world has changed since the printed edition of Boating Industry went to press a couple of weeks ago is an understatement to the point of ridiculousness. ...

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No end in sight for labor shortage

By Jonathan Sweet A recent study from The Conference Board paints a disturbing picture of the future of blue-collar labor. For markets like the boating industry that are already facing major shortages, that’s a concerning development. Most notably, the study’s authors say the labor shortage will last until at least 2030 and could develop into the worst labor shortage in ...

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Marketing strategies for growth: Want more sales? Tell better stories

By David Gee Stories and sales go together. Stories connect us. They can be your differentiator in a crowded, chaotic, commoditized marketplace. That’s because your story is unique. No one else has your founding myth, your organization’s DNA. Stories will help your current or potential clients and customers listen longer and buy quicker. But you – or your products or ...

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Improve sales with attitude

By Matt Sellhorst Let me tell you one of my favorite stories to illustrate the impact of attitude and expectations. A man who was traveling came upon a farmer working in his field. The man asked him what the people in the next village were like. The man responded, “They were kind, friendly, generous, great people.” “You’ll find the people ...

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The 2020 Top 100

By Jonathan Sweet The most important question on the Top 100 application is what dealers have done to get better over the previous years. It’s a recognition that no matter how good a dealership is, it can get better. We’re looking for that constant effort that shows a dedication to continual improvement. At the same time, it’s important that we ...

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The power of Facebook Live

By Matt Sellhorst If you’re looking for a new marketing avenue to include in your 2020 game plan, Facebook Live video should be at the top of your list.  Let me start with a few facts about the Facebook platform you may not be aware. From there, we’ll dive into a few pointers to help you avoid the major mistakes ...

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At the Helm: Marina memories

By David Gee Take a look at that photo. It’s me standing underneath the SE 17th Street Causeway Bridge in Fort Lauderdale, just across the street from Pier 66. As this particular image was taken, the spot where I was standing also served as the entrance to the Superyacht Village at the Fort Lauderdale International Boat Show. Behind me at ...

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Managing the generations

By Jonathan Sweet When people talk about diversity, the first thing that usually comes to mind is ethnic and racial diversity. But the truth is most of us are now facing a workforce that is also diverse when it comes to generational differences. Consider that for some businesses, there are five generations in the workforce: the Silent Generation, Baby Boomers, ...

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Three keys to sales success in your dealership

By Matt Sellhorst The past several years have been what I call “boom” years for most dealers. Sales volume is up, units are up in most segments and times are pretty good. But, could they be better? What happens if there’s a slowdown? Or what if the election cycle triggers the typical uncertainty that could impact sales? If your dealership ...

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