Columns

At the Helm: A caring — and concerned — community

By David Gee I like the word community. I use it a lot. In fact, I likely overuse it, and I’m not the only one. It seems these days especially, more and more advertising, marketing and social media messaging contains, and in some cases co-opts, the word community. So, I am attempting to reframe in my own mind what it ...

Read More »

What month is it?

By Jonathan Sweet What a difference a month makes. The last time I wrote a column for the magazine, the topic was the labor shortage. That is hardly at the top of most businesses’ concerns today. (The long-term trend hasn’t changed, of course, so even now we should be thinking about it.) I have been hearing a surprising number of ...

Read More »

A dictionary for more sales

By Matt Sellhorst Words have power. The power of words can change over time. For example, if I said Corona just a few months ago, what would pop into your head? A sandy beach, a lime and a beer, right? Now, what pops into your head? As a write this, even my 6-year-old girl Emery would say “the virus.” This ...

Read More »

Overbye: Heckuva time to start a startup

By Mark Overbye The prophetic lyrics of Bruce Springsteen’s Promised Land ring true as we attempt to launch a new boat company in the heart of a pandemic: Well there’s a dark cloud rising from the desert floorI packed my bags and I’m heading straight into the storm Gonna be a twister to blow everything down That ain’t got the ...

Read More »

At the Helm: A whole new world

By David Gee “Words, he decided, were inadequate at best, impossible at worst. They meant too many things. Or they meant nothing at all.” ― Patricia A. McKillip, In the Forests of Serre. To say the world has changed since the printed edition of Boating Industry went to press a couple of weeks ago is an understatement to the point of ridiculousness. ...

Read More »

No end in sight for labor shortage

By Jonathan Sweet A recent study from The Conference Board paints a disturbing picture of the future of blue-collar labor. For markets like the boating industry that are already facing major shortages, that’s a concerning development. Most notably, the study’s authors say the labor shortage will last until at least 2030 and could develop into the worst labor shortage in ...

Read More »

Marketing strategies for growth: Want more sales? Tell better stories

By David Gee Stories and sales go together. Stories connect us. They can be your differentiator in a crowded, chaotic, commoditized marketplace. That’s because your story is unique. No one else has your founding myth, your organization’s DNA. Stories will help your current or potential clients and customers listen longer and buy quicker. But you – or your products or ...

Read More »

Improve sales with attitude

By Matt Sellhorst Let me tell you one of my favorite stories to illustrate the impact of attitude and expectations. A man who was traveling came upon a farmer working in his field. The man asked him what the people in the next village were like. The man responded, “They were kind, friendly, generous, great people.” “You’ll find the people ...

Read More »

The 2020 Top 100

By Jonathan Sweet The most important question on the Top 100 application is what dealers have done to get better over the previous years. It’s a recognition that no matter how good a dealership is, it can get better. We’re looking for that constant effort that shows a dedication to continual improvement. At the same time, it’s important that we ...

Read More »