Home » Features » Columns

Columns

Balancing family business relationships

By Jonathan Sweet | Top 100 Director The business world is dominated by family-owned operations – according to the U.S. Census Bureau, 90% of business in the United States are family owned. And the boating industry is no exception. We see plenty of family-owned businesses in the Top 100 program – almost every dealer on the list has multiple family ...

Read More »

Customer service: What your customers really want

By Matt Sellhorst Have you ever considered what your prospects and clients truly want from you? The most successful companies have figured this out and take specific actions to ensure they deliver. Let’s look at fast food as an example. It’s a very tough industry. McDonald’s has dominated for decades by delivering what their clients truly want: consistent, cheap food, ...

Read More »

At the helm: The front line of boating safety advocacy

By Adam Quandt It’s safe to say spring has officially sprung and that means for those of us in seasonal boating locations, things are ramping up quickly. With the excitement around getting boaters out on the water, especially new boaters, it’s easy to forget that manufacturers, dealers and retailers make up the front lines of boating safety advocacy. It is ...

Read More »

At the helm: Breaking stereotypes and leading the future

Millennials continue to be a talking point for the industry in terms of boat buyers and rightly so. According to Pew Research Center, the generation is projected to overtake Baby Boomers as America’s largest living adult generation in 2019. While the industry tackles the topic of finding ways to get millennials into boating and buying boats, we are excited to ...

Read More »

The ‘surban’ future and boating

Boating and housing go hand-in-hand. A good housing market drives consumer confidence and increases home equity, making homeowners more willing to take the plunge on a new boat. And a decade ago we all saw what happens to the boating market when housing plummets. But those trends also give us a look at how households are changing, especially as younger ...

Read More »

Short-term success and long-term profitability?

Ask your sales staff which they’d rather have: 100 brand new leads they could work for 90 days, or 100 leads that are 90 days old they can continue working for the next three years? Most would choose the 100 to work for the next 90 days. That’s instant gratification, instant sales and instant income. That “make the sale now” ...

Read More »

The No. 1 non-technical way to win with your website

Let’s continue our conversation about winning dealership websites from last month, but first, let’s test your football knowledge: Do you know what the probability of an NFL team scoring when their starting field position is inside their own 20 yard line? How about starting around mid-field? In the red zone (inside the opponent’s 20 yard line)? I’ll share the answers ...

Read More »

At the helm: Fiberglass vessel recycling needs more industry support

Every year in the U.S. an increasing number of recreational fiberglass boats reach their end of life without a sustainable option for disposal.  Some will be crushed and buried in landfills, where they will persist for many years, while others may be abandoned by their owners on land or in coastal areas where they can potentially harm the marine environment. ...

Read More »

The Top 100 … 2019 and beyond

This year we will be celebrating the 15th year of the Top 100. Since 2005, Boating Industry and the Leadership Alliance have recognized the best boat dealers in North America for their financial success, marketing, customer service, industry advocacy and overall business acumen. The 2019 Top 100 will culminate with the annual Top 100 Gala, Nov. 24, at the Rosen ...

Read More »

Three keys to winning with your dealership website

Is your website equipped to win in 2019? Before answering, there are three key areas that must be considered. First, is your website up to today’s technological standards? Being mobile friendly and fast loading are the two most important. With more and more boat shopping being done on mobile devices and Google’s penalty for slow and/or non-mobile friendly websites, this ...

Read More »