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Are you making any of these email marketing mistakes?

By Matt Sellhorst Getting the most out of your email marketing is like getting the best performance from your boat. It requires more than just having lots of horsepower. Little tweaks like getting it propped just right, adjusting the trim or ballast, or even weight distribution all combine to deliver the best performance. A single mistake in one of the ...

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At the helm: Creating connections

By David Gee “We are like islands in the sea, separate on the surface but connected in the deep.” American philosopher and psychologist William James wrote that in the early 1900’s. But it was British entrepreneur, philanthropist and philosopher Richard Branson who brought it to my attention in a blog post about the power of connections. “Across all my years ...

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15 years of the best

By Jonathan Sweet The Boating Industry Top 100 is a celebration of the best in the boating industry.  As we mark 15 years of recognizing the top boat dealers in North America, we’re not only celebrating the past, but also the future. You’ll notice some changes in this year’s program as we have listened to the feedback from dealers about ...

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At the helm: Capitol Idea!

By David Gee I love this time of year. It’s my favorite in fact. The sweet spot of the boating season lies ahead, filled with endless possibilities and opportunities to make memories with friends and family and maybe even perfect strangers. As we all know, owning a boat is an easy way to make more friends! One of the greatest ...

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Plotting your exit strategy

By Jonathan Sweet Less than a quarter of small businesses make it to a second generation of ownership. Less than 10% survive beyond that. Why? In many cases, it’s because the owner or owners have made plans to make sure their business survives. According to a recent study from Wilmington Trust, 58% of businesses have no succession plan. Small businesses ...

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Balancing family business relationships

By Jonathan Sweet | Top 100 Director The business world is dominated by family-owned operations – according to the U.S. Census Bureau, 90% of business in the United States are family owned. And the boating industry is no exception. We see plenty of family-owned businesses in the Top 100 program – almost every dealer on the list has multiple family ...

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Customer service: What your customers really want

By Matt Sellhorst Have you ever considered what your prospects and clients truly want from you? The most successful companies have figured this out and take specific actions to ensure they deliver. Let’s look at fast food as an example. It’s a very tough industry. McDonald’s has dominated for decades by delivering what their clients truly want: consistent, cheap food, ...

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At the helm: The front line of boating safety advocacy

By Adam Quandt It’s safe to say spring has officially sprung and that means for those of us in seasonal boating locations, things are ramping up quickly. With the excitement around getting boaters out on the water, especially new boaters, it’s easy to forget that manufacturers, dealers and retailers make up the front lines of boating safety advocacy. It is ...

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At the helm: Breaking stereotypes and leading the future

Millennials continue to be a talking point for the industry in terms of boat buyers and rightly so. According to Pew Research Center, the generation is projected to overtake Baby Boomers as America’s largest living adult generation in 2019. While the industry tackles the topic of finding ways to get millennials into boating and buying boats, we are excited to ...

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