Home » Features » Columns

Columns

Managing the generations

By Jonathan Sweet When people talk about diversity, the first thing that usually comes to mind is ethnic and racial diversity. But the truth is most of us are now facing a workforce that is also diverse when it comes to generational differences. Consider that for some businesses, there are five generations in the workforce: the Silent Generation, Baby Boomers, ...

Read More »

Three keys to sales success in your dealership

By Matt Sellhorst The past several years have been what I call “boom” years for most dealers. Sales volume is up, units are up in most segments and times are pretty good. But, could they be better? What happens if there’s a slowdown? Or what if the election cycle triggers the typical uncertainty that could impact sales? If your dealership ...

Read More »

At the Helm: Elevate your new year

By David Gee “What the new year brings to you depends a great deal on what you bring to the new year.” I don’t know who said that, but I like it. I like lots of quotes. Especially at this time of year. If you could see my office as I am writing this, you would notice all kinds of ...

Read More »

Three keys to sales success in your dealership Pt. 2

So, last time we talked about quality lead generation and I gave you a simple challenge.  Did you accept it? I hope so.  And, congratulations if you did take action. Now that you’ve taken action on the lead generation opportunity, let’s turn our attention to converting the leads we do have to face-to-face sales opportunities. Once you have a quality ...

Read More »

At the Helm: Sailing into the holidays

By David Gee I love this time of year; for its festiveness, for the chance to gather with friends and family, for ancient stories and meaningful traditions. However, as a boater and watersports enthusiast living where there is winter, I am less of a fan of this time of year. More accurately though, I am fine with December, it’s just ...

Read More »

The Top 100 Legends

By Jonathan Sweet Here at Boating Industry, we have been recognizing the best boat dealers in North America for 15 years. Every company on this year’s list is worthy of recognition. And I’m thrilled to see a record number of new applicants bring a fresh perspective to the program in 2019. At the same time, we’d be remiss if we ...

Read More »

At the helm: Charting a course for the next 90 years

By David Gee In 1929, an enterprising, entrepreneurial boating enthusiast by the name of James W. Peaslee decided what the world needed was a publication “devoted exclusively to the interests of the boat and motor dealer, and builder.” With that, BOATING BUSINESS was launched, just as the stock market crashed. Fortunately, the recreational boating business in this country survived, as ...

Read More »

Managing customer communication

By Jonathan Sweet From landing sales to managing expectations in the service department, communication is essential to keeping customers happy. Poor customer communication can sink a company. It’s a simple undertaking, but one on which companies consistently fall short. Customers will quickly bail on a company that doesn’t deliver a good customer experience. Nearly two-thirds of customers rank customer experience ...

Read More »

Are you making any of these email marketing mistakes?

By Matt Sellhorst Getting the most out of your email marketing is like getting the best performance from your boat. It requires more than just having lots of horsepower. Little tweaks like getting it propped just right, adjusting the trim or ballast, or even weight distribution all combine to deliver the best performance. A single mistake in one of the ...

Read More »

At the helm: Creating connections

By David Gee “We are like islands in the sea, separate on the surface but connected in the deep.” American philosopher and psychologist William James wrote that in the early 1900’s. But it was British entrepreneur, philanthropist and philosopher Richard Branson who brought it to my attention in a blog post about the power of connections. “Across all my years ...

Read More »