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At the helm: Breaking stereotypes and leading the future

Millennials continue to be a talking point for the industry in terms of boat buyers and rightly so. According to Pew Research Center, the generation is projected to overtake Baby Boomers as America’s largest living adult generation in 2019. While the industry tackles the topic of finding ways to get millennials into boating and buying boats, we are excited to ...

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The ‘surban’ future and boating

Boating and housing go hand-in-hand. A good housing market drives consumer confidence and increases home equity, making homeowners more willing to take the plunge on a new boat. And a decade ago we all saw what happens to the boating market when housing plummets. But those trends also give us a look at how households are changing, especially as younger ...

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Short-term success and long-term profitability?

Ask your sales staff which they’d rather have: 100 brand new leads they could work for 90 days, or 100 leads that are 90 days old they can continue working for the next three years? Most would choose the 100 to work for the next 90 days. That’s instant gratification, instant sales and instant income. That “make the sale now” ...

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The No. 1 non-technical way to win with your website

Let’s continue our conversation about winning dealership websites from last month, but first, let’s test your football knowledge: Do you know what the probability of an NFL team scoring when their starting field position is inside their own 20 yard line? How about starting around mid-field? In the red zone (inside the opponent’s 20 yard line)? I’ll share the answers ...

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At the helm: Fiberglass vessel recycling needs more industry support

Every year in the U.S. an increasing number of recreational fiberglass boats reach their end of life without a sustainable option for disposal.  Some will be crushed and buried in landfills, where they will persist for many years, while others may be abandoned by their owners on land or in coastal areas where they can potentially harm the marine environment. ...

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The Top 100 … 2019 and beyond

This year we will be celebrating the 15th year of the Top 100. Since 2005, Boating Industry and the Leadership Alliance have recognized the best boat dealers in North America for their financial success, marketing, customer service, industry advocacy and overall business acumen. The 2019 Top 100 will culminate with the annual Top 100 Gala, Nov. 24, at the Rosen ...

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Three keys to winning with your dealership website

Is your website equipped to win in 2019? Before answering, there are three key areas that must be considered. First, is your website up to today’s technological standards? Being mobile friendly and fast loading are the two most important. With more and more boat shopping being done on mobile devices and Google’s penalty for slow and/or non-mobile friendly websites, this ...

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At the Helm: Data dilemmas and all things Internet

Futurists predict there will be 50 billion connected devices by the year 2025.  That figure includes automobiles, which have become powerful, four-wheeled data centers. During a recent commute to the office, I listened with shock and data awe to a national radio story that explained how carmakers are collecting data. Vehicles are increasingly connected with Wi-Fi and may know more ...

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How to harness the power of online video

When was the last time you watched a video online? Based on recent stats, the answer is likely within the last 24 hours. Over 500 million hours of video is watched on YouTube every day, with another 100 million hours on Facebook.   So, how can you turn those views into revenue for your boat business.  A client of mine ...

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Your role in your employee’s happiness

It's long been clear the importance a supervisor plays in employee’s happiness. A bad one will drive good employees away and a good one will keep people happy. It’s more important than salary or almost any other factor in keeping your best workers. A new study from the National Bureau of Economic Research underscores the outsized role that a supervisor ...

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