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At the helm: Capitol Idea!

By David Gee I love this time of year. It’s my favorite in fact. The sweet spot of the boating season lies ahead, filled with endless possibilities and opportunities to make memories with friends and family and maybe even perfect strangers. As we all know, owning a boat is an easy way to make more friends! One of the greatest ...

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Plotting your exit strategy

By Jonathan Sweet Less than a quarter of small businesses make it to a second generation of ownership. Less than 10% survive beyond that. Why? In many cases, it’s because the owner or owners have made plans to make sure their business survives. According to a recent study from Wilmington Trust, 58% of businesses have no succession plan. Small businesses ...

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Balancing family business relationships

By Jonathan Sweet | Top 100 Director The business world is dominated by family-owned operations – according to the U.S. Census Bureau, 90% of business in the United States are family owned. And the boating industry is no exception. We see plenty of family-owned businesses in the Top 100 program – almost every dealer on the list has multiple family ...

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Customer service: What your customers really want

By Matt Sellhorst Have you ever considered what your prospects and clients truly want from you? The most successful companies have figured this out and take specific actions to ensure they deliver. Let’s look at fast food as an example. It’s a very tough industry. McDonald’s has dominated for decades by delivering what their clients truly want: consistent, cheap food, ...

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At the helm: The front line of boating safety advocacy

By Adam Quandt It’s safe to say spring has officially sprung and that means for those of us in seasonal boating locations, things are ramping up quickly. With the excitement around getting boaters out on the water, especially new boaters, it’s easy to forget that manufacturers, dealers and retailers make up the front lines of boating safety advocacy. It is ...

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At the helm: Breaking stereotypes and leading the future

Millennials continue to be a talking point for the industry in terms of boat buyers and rightly so. According to Pew Research Center, the generation is projected to overtake Baby Boomers as America’s largest living adult generation in 2019. While the industry tackles the topic of finding ways to get millennials into boating and buying boats, we are excited to ...

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The ‘surban’ future and boating

Boating and housing go hand-in-hand. A good housing market drives consumer confidence and increases home equity, making homeowners more willing to take the plunge on a new boat. And a decade ago we all saw what happens to the boating market when housing plummets. But those trends also give us a look at how households are changing, especially as younger ...

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Short-term success and long-term profitability?

Ask your sales staff which they’d rather have: 100 brand new leads they could work for 90 days, or 100 leads that are 90 days old they can continue working for the next three years? Most would choose the 100 to work for the next 90 days. That’s instant gratification, instant sales and instant income. That “make the sale now” ...

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The No. 1 non-technical way to win with your website

Let’s continue our conversation about winning dealership websites from last month, but first, let’s test your football knowledge: Do you know what the probability of an NFL team scoring when their starting field position is inside their own 20 yard line? How about starting around mid-field? In the red zone (inside the opponent’s 20 yard line)? I’ll share the answers ...

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