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At the Helm: Investing in your business at MDCE
Inserted in the current issue of Boating Industry you’ll find your first taste of the Marine Dealer Conference & Expo…
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At the Helm: Taking action to grow boating
For years, the boating industry has been talking about the need to reach new audiences beyond the core customers of…
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The human equation
I know that being a boat dealer isn’t easy. But in March, I gained a little more insight into just…
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Investing in you
I have a confession to make. I grew up discriminating against salespeople. Our family consisted of health care workers, engineers…
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At the Helm: 10 years of the Top 100
Back in 2005, Boating Industry started the Top 100 with a goal of elevating the industry. From the beginning the…
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At the Helm: Bringing the fun back
It wasn’t intended that way, but as we were wrapping up this issue I realized there was a bit of…
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A story to live by
A few weeks ago, if you had suggested that the L.L.Bean story contains a wealth of lessons for our industry,…
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Is 2014 the year your best employees set sail?
Most companies have had it pretty easy the last several years in managing employee turnover and keeping the team happy.With…
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Getting retail right
I was recently reminded of what a critical role the retail experience plays in how a brand is perceived and…
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How NOT to compete on price
During the Marine Dealer Conference & Expo, there was one phrase from branding expert David Avrin that really stuck with…
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