Columns
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Maximizing ROI in the off season
There’s an expression that I’m sure you’ve all heard before: “You can’t teach an old dog new tricks.” I hate…
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At the Helm: Your New Year’s resolution
At a certain point in life, most people stop making New Year’s resolutions. The old “I’m going to lose weight/stop…
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At the Helm: A decade of Top 100
This month we honor the Boating Industry Top 100 – the best boat dealers in North America. But as we…
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At the Helm: From fear to hope
The Movers & Shakers, profiled in this issue, represents just how far we’ve come as an industry in the last…
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Where the rubber meets the road
It happens to all of us. You’re sitting at your desk. Your to-do list is like a wave towering over…
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Dealership déjà vu
It feels like just yesterday that we were using the words, “technician shortage” to describe one of our industry’s biggest…
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At the Helm: Investing in your business at MDCE
Inserted in the current issue of Boating Industry you’ll find your first taste of the Marine Dealer Conference & Expo…
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At the Helm: Taking action to grow boating
For years, the boating industry has been talking about the need to reach new audiences beyond the core customers of…
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The human equation
I know that being a boat dealer isn’t easy. But in March, I gained a little more insight into just…
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Investing in you
I have a confession to make. I grew up discriminating against salespeople. Our family consisted of health care workers, engineers…
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