Blogs

Florida may cap sales tax on boats

A proposal that would cap the sales tax on boats sold in Florida was recently passed, as part of a larger tax-incentive package, by both houses of the state’s legislature and could become law by this summer. Under the plan, all boats purchased in Florida would be subject to the state’s 6 percent sales tax, until the tax reached $18,000 ...

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Anticipation: The key to customer service

This past Saturday was my five-year-old’s birthday party. Nine boys and their parents had pledged to join my husband, son and I for a two-hour romp at a warehouse full of inflatable slides, rock climbing walls and even a basketball court. When we arrived 10 minutes before the party was scheduled to start, the front door was locked and no ...

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An inventory turn?

Last summer, in the midst of one of the toughest selling seasons anyone can remember, Boating Industry published an e-white paper on inventory management. The final article of that 30-page document was written by Peter Houseworth, director of client services for Info-Link Technologies. In it, he suggests the marine industry would know a corner had been turned, and the dismal ...

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One year of blogging: What do you think?

If you take a look at this blog's archives, you'll notice that they go back to March 2009. Specifically, our first post -- in which Matt wrote about "Going Girly" -- was published on March 27, 2009. That means tomorrow the blog turns 1. When Boating Industry Insider debuted, our staff had a lot of experience covering the marine industry ...

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Not just another buzzword: The degrees of “marine engagement”

By Gary Druckenmiller, Jr., co-founder, TheOpenSea.com – In marine marketing, retaining loyal customers has always been a hard thing to do. And in the age of media fragmentation — as hundreds of technologies and thousands of Web sites compete for audience attention — the traditional siege-mentality approach to marketing is giving way to a new paradigm known as “engagement.” This ...

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The boating industry’s green shoots

A few weeks ago, a former boating industry executive contacted me, asking about the state of marine business in the U.S. He is a friend who left the United States a few years ago to take a position within a different division of his company based in another country. Since his e-mail, I’ve been thinking about how to answer him. ...

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Lead management 101 revisited

I’ve been involved in lead management heavily for some time and continue to work with OEMs, dealers, CRM vendors, ad agencies, and lead providers on a daily basis. Each one of them has a particular desire for how, where, and what they want to do to generate leads.

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