Blogs

Putting boat design in the buyer’s hands

Small numbers of boat buyers working together on the definition and specifications of a yacht and then, when several have expressed an interest in getting the vessel made, finding a builder to manufacture it for them: That’s the concept Truebuild Yachts is working to bring to the boating industry. The company said this week that it had reached a key ...

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Case File 2010: Burger vs. Burger

Having spent a bit of my career in the marine OEM camps, I have learned firsthand that innovation is king (pardon the mis-reference). As a boat builder, you must have unique features on your products to separate them from the competition.

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Answers to your toughest Internet questions

One of the most popular topics of discussion in the industry this year seems to be Internet technology. Whether it’s SEO, mobile marketing, social networking or e-commerce, marine professionals want to know how to expand and improve their online efforts to drive efficiencies and increase sales in their businesses. That came through loud and clear in the results of the ...

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We need more Paloozas

There’s Lollapalooza, Pet-A-Palooza, Mitch-A-Palooza (from the movie Old School) and even Stooge-a-Palooza, a television program that features blocks of Three Stooges episodes. But, of all the Paloozas that now exist, Aquapalooza has to be the best. Country music star – and avid boater – Alan Jackson certainly thinks so. After performing at Aquapalooza’s Signature Event in 2009 on Lake Martin, ...

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We’re headed in the right direction, aren’t we?

When the Boating Industry team recently got into a conversation about how the industry is performing so far this year, there were some varying opinions. It turns out that we were each looking at the data to which we have access – from Spader Business Management and Info-Link Technologies Inc. – a little differently. Here are the conclusions we reached. ...

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