Guest Blog

Six steps to getting started in social marketing

Gary B. Druckenmiller, Jr., TheOpenSea.com -- Forget the introduction. No more hand-holding. There are default steps you should be taking right now to either dive-in or prep for the onslaught of social marketing in the months and years to come. Many of you are trying to avoid it. You can’t. It’s time to join the party. Here’s a quick hit-list ...

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Basic Building Blocks – On Steroids

Jeff Scherer, Associate Partner, Callbutton LLC -- My 11-year-old son has grown up in a much different environment than I did. Ever since he could talk, he's had access to a computer screen and mouse of some sort. He's a gadget freak (OK, so is his dad), and is constantly indulged in PS3, PSP, MP3, DVD, LCD, HD, and all other ...

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Marina risk management strategies

Sean H. Griffin, account executive/marine specialist, Commercial Insurance Division, Cook, Hall & Hyde, Inc. -- According to Association of Marina Industries (AMI) data, there are approximately 14,500 marinas in the United States, a large percentage of which have inadequate risk management procedures in place. Further, the current distressed economy has added new exposures to marinas in addition to the traditional ...

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Regifting

By Peter Granata, president, Granata Design and the Marine Design Resource Alliance -- December 17 is National Regifting Day. For those of you not familiar with the practice of regifting it is described as the act of taking a gift that has been received and giving it to somebody else, sometimes in the guise of a new gift. To paraphrase ...

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Are We There Yet?

There comes a time in everyone’s business life when we are faced with having to make a critical decision that requires action. We’re getting very close to being “there."

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