Brianna Liestman
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Rising middle-class incomes mean good news for boating
A strong middle class usually means a strong boating industry, and that means there is plenty of reason we should…
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The future of handheld augmented reality
If you’re annoyed with how attached to technology your customers are today, it’s unfortunately not going to get any better.…
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Learn about invasive species at the Great Minnesota get-together
Most of the Boating Industry staff is based in Minnesota, and so many of us have either already attended the…
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Review transparency makes industries better, not worse
No one likes getting a bad review. Not only is it disheartening – especially when you feel you have worked…
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Your wife called, she said this ad is exclusionary
Two weeks ago while driving through my suburb of Minneapolis, I passed the local bicycle shop. I’ve spent money there…
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Summer jobs don’t pay
A recent article on NPR compares the earning power of a summer job in 1982 versus 2017, and for many…
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Millennial spending
A recent blog post on InvestmentZen highlighted what Millennials make and how they can better budget their paychecks. It’s a…
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What makes a Top 100 dealer?
Next week (June 26) is our deadline for the 2017 Boating Industry Top 100, the only independent ranking of boat…
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What not to learn from Uber
Yesterday, The New York Times announced that Uber had fired 20 employees amid an investigation into the ride sharing company’s…
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The confidence gap
I’ve been around boats my whole life, but even though I’m no stranger to the water I’ve never felt fully…
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Google’s game changer in online ad campaigns
Last week, Google made a pretty big announcement that will affect your business: its latest feature will be able to…
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Go ahead, be grumpy at work
In a service industry like ours, it is natural to put on a happy face at work – even when…
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Women participation rate in labor force declining
Addressing the workforce issue in the marine industry will take more than introducing boating careers to potential employees. We have…
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A new workforce
As we put our April issue to bed and await its arrival in mailboxes, the workforce problem in the marine…
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Millennials go outside, just not on boats
Millennials love spending time outdoors. Unfortunately, it seems many of them prefer spending that precious time in nature in a…
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Single women are buying more homes. Will that translate to boat sales?
Tomorrow is International Women’s Day, and so in honor of it I thought I would share some interesting data regarding…
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Find your next employee on Facebook
Starting last week, Facebook users in the U.S. and Canada can search and apply for jobs directly from the social…
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Valuable training for a competent marine workforce
It’s no shock that the marine industry is in desperate need of skilled technical employees in all segments. There are…
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Social media: Not just for reaching Millennials
If your social media strategy is centered solely on targeting Millennials, it’s time to rethink your approach. An article in…
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To reach Millennials, get rid of the misconceptions
If your business is looking to attract Millennials, either to sell them a product or hire them for work, you’ll…
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