August/September 2020
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Dealing with a pandemic and unprecedented demand
By David Gee There are approximately 4,300 recreational boat dealers in the U.S., but the largest 50 of them generate…
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Sales continue to rise as inventory dwindles
By Adam Quandt As the COVID-19 pandemic continues to dash traditional vacation and summer plans, consumers are hungry for a…
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Power play: Electric boats charge up the boating industry ladder
By David Gee Although an early electric boat was developed by German inventor Moritz von Jacobi in 1839, it took…
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Happy boaters: Dealers re-focus on customer service as buying frenzy continues
By Adam Quandt Boating is in, in a big way this year. With articles in national and international publication such…
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Marketing strategies for growth: The cash conundrum – maximizing F&I profit from ‘cash’ buyers
By Myril Shaw Let’s start with this – 80% of “cash” buyers are not using liquid cash. What does that…
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Marketing strategies for growth: Here’s why Cortés burned his boats
By Mark Overbye If you are subject to a management team that identifies and potentially leans on having a Plan…
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Marketing strategies for growth: ADA web compliance and ADA-related lawsuits
By Harry Casimir In the United States, one in five people have a disability. And yet, only 10% of the…
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Race circuit offers unique spotlight to dealers, OEMs
By Adam Quandt Adrenaline pumping, hairpin turns, eyes set on finishing first — there’s something about the racing side of…
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It’s been a record year, now what?
By Matt Sellhorst The data is coming out and the 2020 season has been an enormous success so far, especially…
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At the Helm: The crazy and not-so-lazy days of this summer
David Gee I love summer. I love to travel. I love vacations. Normally that’s a pretty good combination. And though…
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