Archives
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Seattle Boat Co. – 2014 Boating Industry Best Ideas
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Pump Prices Not the Only Factor
In a recent poll conducted by Boating Industry and RBC Capital Markets, dealers said their No. 1 concern going into…
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ADP Grows Its Marine Business
Dealer management systems were relatively primitive beasts back in 1983, when powersports dealer Hal Ethington set out to improve the…
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Q&A: The Internet Inside and Out
The Web is always changing, and I’m sure Gordy’s online presence is as well. What new things are Gordy’s doing…
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The Magic of Merchandising
Most marine dealerships sell accessories, but few treat this area of their business as the profit center and driver of…
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Moving Beyond Digital Brochures
In the early days of the Web, boat manufacturers were like most other businesses. They didn’t understand how to leverage…
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22 Ways to Improve Your Website
As the Internet’s influence over consumers’ purchasing behavior continues to grow, marine dealerships that design their websites to maximize this…
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10 tips for holding successful meetings
In this challenging market, more dealerships are putting a stronger emphasis on in-dealership meetings and training. “We are looking at…
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It’s all about control for OEMs
Ah, the joys of boat ownership. Whether the boater is cruising around a local lake, pulling skiers behind the craft…
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10 things that should be on every work order
There comes a time in most every service shop when you arrive at work to find a key and a…
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