There's been a lot of talk the last few years about trying to grow boating in the Hispanic community.
It's a fast-growing, increasingly well-educated and, as a recent Pew Center study reinforces, young population.
This relative youth is important for a number of reasons, pointing not only to the families-with-children that should find boating attractive, but also to their future outsized impact on the economy in general and the boating industry in particular.
About a third of the U.S. Hispanic population is under 18; all told, 58 percent are Millennials or younger. That compares to 51 percent of blacks, 46 percent of Asians and 39 percent of whites.
And this youth trend is not being driven by immigrants, the authors point out: With a median age of 19, 47 percent of U.S.-born Latinos are younger than 18. The median age of foreign-born Hispanics, on the other hand is 41.
Of those young Hispanics, only 5 percent do not speak English, while 28 percent speak only English at home.
All told, the study points to several reasons we need to continue to work to engage this growing population.