Although our collection of e-white papers are perfectly suited to be downloaded and read on the new devices, you can reap the benefits of the digital publications on your good old desktop computer.
Read More »Author Archives: mdavin
One year of blogging: What do you think?
If you take a look at this blog's archives, you'll notice that they go back to March 2009. Specifically, our first post -- in which Matt wrote about "Going Girly" -- was published on March 27, 2009. That means tomorrow the blog turns 1. When Boating Industry Insider debuted, our staff had a lot of experience covering the marine industry ...
Read More »Good communication makes happy customers
One lesson at last year's Marine Dealer Conference and Expo that I think surprised a lot of dealers was the importance of getting back to online leads immediately — within minutes if possible — when they ask a question.
Read More »When something’s got to give, how do you decide?
Today's economy has led to all sorts of tough decisions with seemingly no good alternatives.
Read More »Numbers, not guts, will see you through the recession
If you think your gut alone can predict the market accurately enough to run a business, then I suggest you get out of boating and go make your fortune on the stock market.
Read More »Yes, we are real people, and we can prove it
We've been sharing thoughts, opinions, and personal stories about the marine industry for months now. So have many of you, and we thank all of you who've reached out, through comments and tweets and posts. Now we'd like to continue the conversation in person.
Read More »Do Mercury and Brett Favre have something in common?
Mercury's will-it-or-won't-it decision to move jobs to Oklahoma is starting to resemble the summer saga of another Wisconsin institution: Brett Favre.
Read More »Fountain looks to rebound after bankruptcy
The news coming out of Fountain Powerboats hasn't been good for a while, but this week it got a little worse when the company filed for bankruptcy.
Read More »After 70 years, is Mercury leaving home?
Mercury Marine was founded in 1939 in Cedarburg, Wis. Is it time to leave the state where it all began?
Read More »Do you know what your employees are telling customers?
My wife and I are aspiring boat owners. At least, I thought we were - until last weekend when she informed me it wasn't worth the headache.
Read More »