By Mike Davin, online editor, Boating Industry — Since the iPad has been on the market for a full 24 hours now, I'm going to go ahead and assume you all have one.
What's that? Not yet? Well, don't feel bad. I hear they're still pretty hard to get.
And as cool as it might be, the iPad doesn't actually give you access to anything you couldn't already get before. For example, although our collection of e-white papers are perfectly suited to be downloaded and read on the new devices, you can reap the benefits of the digital publications on your good old desktop computer. We've been producing the white papers — each centered on a different marine-related topic — for a while now, and the complete collection is available in our archives.
We've covered eProfitability, Water Access, Marketing, Service, Pre-Owned Boats, Inventory Management and other topics that our readers have told us are important to them.
If you've never had a chance to read them – or never knew they were there – take a moment to browse the titles. And if you have a chance to read one on your new iPad ... let me know if you think I need to pick one up.