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Columns
At the Helm: It’s all about product
More than anything else, it’s new product that pushes boat, engine and accessory sales. Whether it’s a new, more efficient…
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Features
Marine Sales Group: A new focus on growth, acquisitions
The last couple of years have seen an upswing in dealer consolidation. An improving market, an aging owner base and…
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Columns
Have you earned the right to win the sale?
In previous issues we’ve talked about the process your boat buyers go through, called the “Educational Spectrum,” and how you…
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April 2017
At the helm: Problem No. 1
Quick – what’s your biggest business challenge right now? Not surprisingly, when I go to an industry event or boat…
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April 2017
Desmasdon’s Boat Works: Customer advisory board provides valuable insights
It’s one thing to win awards like Top 100 and CSI awards from manufacturers, but the only true way to…
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