Author Archives: jonathan.sweet

Is it the right time to hire?

A recent email from Neal Harrell over at Brooks Marine Group, a recruiting firm for the boating industry, got us thinking again about the ways the job market has changed. Here’s some of what Neal had to say: We're happy to report that hiring is way, way up across the recreational marine industry. Boatbuilding OEM's, dealerships, yacht brokerage firms, suppliers, ...

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Discover Boating advancing Hispanic marketing efforts

As you've often seen me write about here and in the pages of the magazine, I think bringing more minorities into boating needs to be one of the top priorities for our industry ... and others have been saying that for years as well. So it's great to see one of the important parts of that effort come to fruition ...

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BRP Evinrude reveals new outboard engines

Milwaukee, Wisconsin, June 14, 2014 – BRP today revealed a new outboard engine that produces up to 75 percent fewer total regulated emissions, with 15 percent better fuel efficiency and 20 percent more torque than leading four-stroke engines, based on internal BRP testing: G2 engines, the next generation of Evinrude E-TEC outboard engines. “BRP’s Evinrude brand is an integral part ...

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The shrinking middle: New study points to challenges for boating

A new study out from the Pew Center shows just how badly the middle class has been walloped by the Great Recession and the decade that preceded it. Since 2000, the middle class has gotten smaller and seen its average income and household wealth and shrink dramatically. Pew defines the middle class as those whose income is two-thirds to twice ...

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Study: Investing in social media not paying off for most companies

It appears websites still trump social media when it comes to making a buying decision. Despite heavy investment by many companies in social sites like Facebook, Twitter and Pinterest, most consumers -- nearly 90 percent -- say they prefer to visit a company's website to find out about their products. The new study by the Incyte Group and Get Satisfaction ...

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Why Gen Xers aren’t buying boats (or much of anything)

One of the common concerns I hear from boat dealers is that people my age (Gen Xers) aren't buying boats. The Baby Boomer market (and Silent Generation) remain relatively strong, but as those groups age out of their prime buying years it can be a big area of concern. The bad news is that is unlikely to change as Generation ...

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From the road: Atlanta boat dealers ‘cautiously optimistic’

Just got back from a trip to Atlanta to visit dealers, manufacturers and suppliers and thought I'd pass on some of the info I picked up from meetings. Generally, people seem to be cautiously optimistic: 2012 has started out well, but they are concerned about how the year will finish out. I agreed to keep people's thoughts anonymous, but here ...

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Multi-Link Monday: Why salespeople fail as managers, 5 tips for social media success and more

A quick round-up on some useful items worth checking out today: Why your best salesperson may not make the best sales manager. I've seen more salespeople fail than succeed in a management role. In short, the skill sets are very different and many salespeople simply cannot let go of their old role. 4 Tricks for Video Marketing on You Tube. ...

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