Author Archives: csoash

Marine Trades Association roundup

In a conference call hosted by the Northwest Marine Trades Association, marine trade groups from around the country discussed highlights from the last year. Marine trades associations from across the United States called in to the National Marine Trades Association’s spring conference call Tuesday. The following are highlights from the various updates provided by each group. Northwest Marine Trades Association ...

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BoatLoans.com brings loan approval process home

boatloans.com

Owner John Eppehimer discusses his goals to improve both communication and privacy throughout the loan approval process. For many prospective boaters, securing financing to purchase that boat is far from a sure thing. BoatLoans.com aims to accommodate those who would rather undergo that process from the comfort of home, not a dealership, according to John Eppehimer, owner of BoatLoans.com. Although ...

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7 steps to CAN-SPAM compliance

Nothing is more annoying than an inbox flooded with loads of spam content first thing in the morning. Sifting through emails you never opted-in to, selling products you never asked for, is the last thing most people want to spend their time doing, especially when there is no way to opt-out. The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and ...

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ASA Electronics discusses Marine Audio purchase

The Elkhart, Ind.-based mobile electronics manufacturer will continue production of Marine Audio’s line and maintain its separate identity. Last week, ASA Electronics made public its purchase of Marine Audio Engineering and Sales, a former ASA competitor and one of the few in the marine audio segment that mirrors the Elkhart, Ind.-based company’s philosophies, Fred Sherrerd, industry manager of ASA’s marine ...

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Spader dealers report improving boat sales, profits

The average Spader Business Management dealer increased new boat sales by 13 percent in the first quarter, compared to the same time last year, according to a report from the company. SIOUX FALLS, S.D. – New boat sales continued to rise in first quarter 2012 for the average Spader Business Management dealer, while net operating profits also increased, compared to ...

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Three mobile marketing terms you should know

In the final part of our three-part series on mobile marketing, we explore three key terms marketers should know to put together a marketing plan that will effectively send consumers through the sales funnel. Mobile Pages Mobile-optimized websites are designed to work well on any smartphone and are an essential tool for mobile marketing. Whether you're asking consumers to scan ...

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Isobutanol: Marine industry’s biofuel savior?

With a waiver recently approved by the Environmental Protection Agency authorizing ethanol in gasoline up to 15 percent by volume, the marine industry is looking for an alternative biofuel to what its experts say is poison to marine engines. With the well-publicized issues E15 causes in marine applications, members of the marine industry are investigating the potential of isobutanol as ...

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National Marina Day seeks wider exposure

National Marina Day 2012 is set to launch June 9th and more than 105 marinas across 30 states have signed on to participate in the event. The event, which began in the summer of 2001, encourages marinas to open their doors and introduce the community to the boating lifestyle while generating exposure for the marina industry. New in 2012, the ...

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ADP Lightspeed says interest in DMS on the rise

This fiscal year will be the best sales year ADP Lightspeed has ever experienced in marine dealer management systems, which the company says reflects an increasing desire by dealers to take advantage of technology to help their bottom lines. Today’s dealers want a system that can tie together all their operations, provide an overview of different departments and allow them ...

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Simple steps to losing your loyal customers

You don't have to give poor customer service in order to lose customers, but it certainly helps. A personal customer service saga. The easiest way to lose your keys is to leave them somewhere. The easiest way to lose your money is at the casino. The easiest way to lose your mind is to attempt to read William Faulkner. And ...

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