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News
Lighthouse Publications to premier new boating magazine
Press Release New England Boating to launch in February of 2013 Lighthouse Publications and Lighthouse Media Solutions announce the launch…
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IMBC Opens Registration
Press Release Registration for the International Marina & Boatyard Conference (IMBC), January 30–February 1, 2013, at the Greater Broward County/Fort…
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Features
Amphibious ATV will target both powersports and marine dealers
The world’s first high-speed sports amphibian — the GIBBS Quadski — will go on sale in the United States next…
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A prescription for success: How to Avoid Messing up Your Marketing
“Just remember,” my mother reminded me more than once, “You can’t turn a sow’s ear into a silk purse.” Perhaps…
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Weekly 5
BI Weekly 5: “The consumer is back”
Editor’s Note: The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week.…
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Boating Industry’s Top 100
Since 2005, the Boating Industry Top 100 has honored the top boat dealers in North America. These boat dealers represent…
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Features
New Freedom Boat Club sole owner, CEO talks growth
Replacing recently retired Bob Daley as CEO, John Giglio plans to take an active approach in growing his company’s network…
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Boston dealers rely on “mini” events during downturn
With the indefinite cancellation of the Boston Fall Boat Show, area dealers rely on free-to-attend, comparatively cheap-to-display boat sale events…
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April boat sales approach double-digit growth
MIAMI – Year-over-year sales for 15-foot or greater powerboats took another step forward in April – actually, a bit of…
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The endless benefits of volunteering
In a recent Harvard Business Review blog, Sylvia Ann Hewlett revealed a few surprising statistics that highlight the value of…
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Features
Marine Trades Association roundup
In a conference call hosted by the Northwest Marine Trades Association, marine trade groups from around the country discussed highlights…
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Features
BoatLoans.com brings loan approval process home
Owner John Eppehimer discusses his goals to improve both communication and privacy throughout the loan approval process. For many prospective…
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7 steps to CAN-SPAM compliance
Nothing is more annoying than an inbox flooded with loads of spam content first thing in the morning. Sifting through…
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Features
ASA Electronics discusses Marine Audio purchase
The Elkhart, Ind.-based mobile electronics manufacturer will continue production of Marine Audio’s line and maintain its separate identity. Last week,…
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Spader dealers report improving boat sales, profits
The average Spader Business Management dealer increased new boat sales by 13 percent in the first quarter, compared to the…
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Three mobile marketing terms you should know
In the final part of our three-part series on mobile marketing, we explore three key terms marketers should know to…
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Features
Isobutanol: Marine industry’s biofuel savior?
With a waiver recently approved by the Environmental Protection Agency authorizing ethanol in gasoline up to 15 percent by volume,…
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Features
National Marina Day seeks wider exposure
National Marina Day 2012 is set to launch June 9th and more than 105 marinas across 30 states have signed…
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ADP Lightspeed says interest in DMS on the rise
This fiscal year will be the best sales year ADP Lightspeed has ever experienced in marine dealer management systems, which…
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Simple steps to losing your loyal customers
You don’t have to give poor customer service in order to lose customers, but it certainly helps. A personal customer…
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