WATSONVILLE, Calif. -- West Marine, the world’s largest waterlife retailer exclusively offering gear, apparel and footwear for anyone who enjoys recreational time on or around the water, today announced its “Deck Out Dad” promotion. This Father’s Day, West Marine is looking for the dad most in need of a waterlife makeover. By spreading the word on social media – Instagram, Facebook and Twitter – West Marine is encouraging folks to share photos of fathers who could benefit from a $500 gift card from West Marine.
Maybe dad will spend it on foul weather gear that doesn’t leak? Or perhaps he could use new casual attire for a lunch by the beach. It could be used for new fishing equipment for the family or personal floatation devices that don’t look like they survived World War II. Whether the dad in your life is incredibly makeover-worthy or just a bit of a tightwad, we want to hear why he deserves to win new gear from West Marine.
- Contest Dates: May 15 – June 15, 2014. The winner will be announced the week after Father’s Day.
- Entry Process: Photos should be posted on Instagram, tagged to WestMarineInc and include the hashtags #westmarine #deckoutdad. Captions should include info on why the dad is deserving and/or needing a makeover.
- Judging Criteria: Photos can be funny or sentimental, and preference will be given to those taken on or near the water. They could be on a boat, walking along the beach or at a waterside restaurant. Or, even at West Marine!
- Winner Notification: The winning entry will be asked to visit a West Marine to pick up their $500 gift card and must agree to a brief photo shoot that shows them shopping. (What he buys is up to him.) He must also agree to use of the photos (before and after) for West Marine promotional purposes.