ORLANDO, Fla. -- Regal Marine Industries, Inc. (Regal Boats), the award-winning maker of boats 19 feet to 53 feet in length, today announced it has selected Myjive, Inc., as its digital agency of record for the company’s worldwide marketing. The announcement follows a strong, growing relationship between the two companies spurned by Myjive’s success in elevating the overall brand through both digital and traditional channels.
“2014 is a very important year for Regal Boats as we continue to improve ways to serve increasingly demanding audiences looking for the most innovative products,” said Duane Kuck, President of Regal Marine Industries. “Myjive has excelled at increasing Regal’s digital footprint and outreach in ways that benefit our consumers and our dealers every day. Their ability to lift our brand in new, innovative ways in an increasingly digital market has led us to expand our relationship and award the agency our work. We are proud, to the say the least, to have them as our marketing partner.”
Regal Boats is one of the world’s leading suppliers of bowriders, express cruisers and sport coupe yachts. Since 1969, Regal Boats has driven innovative products to market such as its convertible hard tops and much lauded FasTrac hulls that have come to define boaters’ authenticity and exceptional boating performance.
In the past few years, Myjive built and launched a new website, a dealer app for mobile tablets for a consistent dealership experience, and a product lookbook for Regal’s 2014 boats using immersive augmented reality (AR).
“When Regal first hired us we were a unique choice for them; our team lacked experience in the boating industry. Regal saw this as a strength. They wanted to push the boating industry and their brand forward and needed an agency that would approach the business from an outsider’s perspective and present new ideas,” said Brett McCoy, Myjive’s Engagement Director who oversees strategy, account management and digital marketing at the agency. “Regal Boats has some of the best products in the market and we’re honored to work with them and are excited about all the possibilities that we continue to bring to push the brand even farther as Regal continues to grow worldwide.”
Other notable clients for Myjive include Volvo Trucks North America and Project L.I.F.T., an initiative to raise graduation rates in West Charlotte-Mecklenburg schools. The agency also reached its ten-year mark in 2013 that saw its full transformation from a digital production boutique into a full-service digital agency; and global-recognition from its recent induction into SoDA, the Global Society for Digital Marketing Innovators.
“This is an exciting time for Myjive as we continue to grow as the agency of record for multiple global brands who are as excited as we are about the innovations that are now possible in terms of marketing,” said Albert Banks, co-founder and Managing Director of Myjive. “Our mission is to continue pushing new ideas that lead to long-term value and success for our clients.”