NORFOLK, Va., – Dominion Marine Media portal boats.com, the global online resource for boating enthusiasts to explore, discover and research in one destination, has announced the launch of redesigned web portals in the U.S., Canada and Australia. Following several months of development, the portals have been revitalized with an improved look and feel, easier navigation, and increased functionality. Dominion Marine Media is a division of Dominion Enterprises.
The redesign underlines boats.com’s commitment to remaining the best in its category and to providing unrivalled service for its customers around the world. It brings the three international sites into line with boats.com’s recently refreshed European web format, and introduces a raft of new benefits for buyers, sellers, OEMs and dealers. These include:
- Visual improvements to its homepage with an enhanced “quick search” function
- Expanded boat details pages
- Larger images
- Improved video content
- “Featured Builder” pages with a greater level of detail
Over its 13-year history, boats.com has grown to be the largest website of its kind with more than 350,000 boats for sale in 171 countries – representing a total value of more than €135 billion. Owned by Dominion Marine Media, it is the definitive information resource for boat buyers, sellers, dealers and OEMs alike.
“These new developments are an important step for boats.com’s international presence, and I’m delighted to be kicking off 2014 with such a positive milestone for our customers. We have seen significant traffic growth in recent years, especially through mobile, with this trend set to gather pace in the future,” said Katie Jackson, marketing brand manager at boats.com.
“We are constantly innovating and improving the services we provide for Dominion Marine Media’s 4.3 million monthly visitors. There will be lots of exciting developments in the year ahead for all of boats.com, further underscoring our market-leading position.”
Kirsten Schuchardt, marketing specialist at Brunswick, the world’s leading provider of marine engines and pleasure boats, added, “I’m very impressed with boats.com’s newly improved website. It looks great and has very intuitive navigation. The improved search capabilities, combined with impressive boat images and model details, will prove invaluable for both our dealers and their customers. Boats.com has always been a fantastic research site for consumers, but these many improvements show they are one of the best in the industry.”