Garnering favorable coverage for the marine industry as a whole, the National Marine Manufacturers Association's Discover Boating arm organized a press flotilla in the British Virgin Islands resulting in a feature article in an upcoming issue of the widely circulated Coastal Living magazine.
As part of the press adventure, which took place in November 2011, Coastal Living Editor-in-Chief Antonia van der Meer accompanied other journalists on a multi-day trip through the British Virgin Islands aboard a fleet of sailboats that began in Tortola and explored countless islands and regional destinations. The story appeared in the December 2012/January 2013 issue of Coastal Living. It will also be uploaded to the publication's website at a later date.
With a print circulation of 671,510 and 188,812 estimated monthly site visitors. According to the website, "Coastal Living introduces readers to homes, destinations, activities and people along the Atlantic, Pacific and Gulf shores of North America, Hawaii, Alaska, coastal Canada and Mexico, as well as the multi-national Caribbean islands and U.S. Great Lakes."
Discover Boating is a public awareness effort managed by the National Marine Manufacturers Association (NMMA) on behalf of the North American recreational boating industry. Discover Boating programs focus on increasing participation and creating interest in recreational boating by demonstrating the benefits, affordability and accessibility of the boating lifestyle while helping to educate potential boaters and offering opportunities to experience the fun and togetherness of being on the water on a boat. Each year nearly 70 million people in the U.S. enjoy boating, the recreational activity that "connects like no other.